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Introducing WOW: Work on your Website and Social Media Workshops
We’ll meet every Thursday morning from 10am to 12 noon at the InSights Clubhouse – and work on websites, content, social media campaigns and ideas, and anything else that will support your digital online and offline marketing efforts. This is a hands on workshop where we will share our ideas, support and knowledge with each other.
This is an open group – drop-in’s are welcome. Bring your laptop, ideas and questions. Together we’ll make our online worlds a better place!
Drop in to a few meetings just to try it out, no charge. Eventually you might want to consider a social or clubhouse membership at InSights – but that’s not required.
Your RSVP is appreciated on
Facebook or InSights Groupsite
InSights Clubhouse
455 E. Grand River, Suite 105
Brighton, MI 48116
(In Ravine Plaza at Brighton Lake Road/Grand River Intersection) Lower level, around the back of the building.
Phone: 810-201-4847Workshop Hosts will vary with a regular advisory panel including:
Sandi Maki
Al Curtis
Tom Harris
Susan Dorbeck
Jodi Cook
Stephan Smith
Dave Broadworth
*If you’d like to be considered for the advisory panel, send a note to Sandi…smaki@insights-group.com
Join InSights at the Revenue North Business Summit May 21, 2013
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Revenue North Business Summit at the Sharaton-Novi Hotel – a great business building/team building day.
I have free passes for anyone who has never attended a Revenue North Summit. Register at RevenueNorth.com using my promo code: C23TV7
60+ breakout sessions with the latest strategies and techniques in sales, marketing, customer retention, access to capital, leadership and much more, make this one of the largest business growth conferences in the history of the Detroit and Michigan area! You can visit the Revenue North website to see the list of speakers and topics.
**Sandi and Al speak at 11:45am.
Topic:- Organic Marketing: Use the 9 Squares of a Tic Tac Toe Board to create momentum in your marketing.
Synopsis:There are so many choices in social media marketing; it can be overwhelming to understand how everything works together to build new business relationships. Organic Marketing offers a comprehensive look at how to build Organic Marketing strategies into your social media marketing mix. You’ll learn how to grow your business relationships in thoughtful, productive and genuine ways.
100 Marbles #7
New in Sandi Land!
Yes, that is Al and Sandi on the red carpet at the movie premiere of Movie 43 in Hollywood on January 23rd. It’s been a busy month of travel, starting with Chicago, on to LA, and back just in time for a trip to Atlantic City.
Here’s the Press Release/Recap of the event that we released via Ask the Pool Guy:
{Jan 23, 2012} It’s no secret that Ask the Pool Guy has plenty of connections in the swimming pool industry, thanks to his experience, artistry, and immense knowledge. But Ask the Pool Guy isn’t limited to pool industry contacts! Thanks to his large network of connections, and his support of various philanthropic efforts, Ask the Pool Guy landed himself in the middle of a Hollywood movie premiere last week!At the Movie 43 premiere, with celebrities around every corner, and with Ask the Pool Guy’s recognizable face, it was quite an eventful night!
The movie was at Grauman’s Chinese Theatre, followed by the after party at Madame Tussauds Hollywood. Although he wanted plenty of pictures to document the experience and all the celebrity friends he made, but the after party was packed wall-to-wall and low lighting, it wasn’t the best environment for pictures. As the night went on, though, and the crowd thinned out a bit, he managed to get a few pictures.
Now, we don’t mean to drop names, but Gene Simmons and Shannon Tweed sat in the row behind Ask the Pool Guy, he grabbed his popcorn next to Tom Arnold, mingled with Gerard Butler, Seann William Scott, Wayne Brady, Common, Carmen Electra, Russell Simmons, Samaire Armstrong, Tony Hawk, and many more—he even managed to snag a photo with Cuba Gooding, Jr.!
Okay, okay, the name dropping is almost over—right after we mention that our very own Pool Guy was mistaken for a Chuck Liddell lookalike! And the up side for all of our loyal customers? Now, in addition to having an incredibly knowledgeable, experienced Pool Guy on your side, you’re also friends with a celebrity!

Al’s Perspective
“When you do the things you need to do when you need to do them, the day will come when you can do the things you want to do when you want to do them.” – Zig Ziglar, Motivational Speaker
Mastermind Corner

Book Corner

This book is dedicated to your mastery of the art of realizing all your desires. The greatest gift you have been given is the gift of your imagination. Everything that now exists was once imagined. And everything that will ever exist must first be imagined. Wishes Fulfilled is designed to take you on a voyage of discovery, wherein you can begin to tap into the amazing manifesting powers that you possess within you and create a life in which all that you imagine for yourself becomes a present fact.
Dr. Wayne W. Dyer explores, for the first time, the region of your highest self; and definitively shows you how you can truly change your concept of yourself, embark upon a God-realized way of living, and fulfill the spiritual truth that with God all things are possible—and “all things” means that nothing is left out.
By practicing the specific technique for retraining your subconscious mind, you are encouraged to not only place into your imagination what you would like to manifest for yourself, but you are given the specifics for realigning your life so you can live out your highest calling and stay connected to your Source of being. From the lofty perspective of your highest self, you will learn how to train your imagination in a new way.
Your wishes—all of them—can indeed be fulfilled. By using your imagination and practicing the art of assuming the feeling of your wishes being fulfilled, and steadfastly refusing to allow any evidence of the outer world to distract you from your intentions, you will discover that you, by virtue of your spiritual awareness, possess the ability to become the person you were destined to be.
This book will help you See—with a capital S—that you are divine, and that you already possess an inner, invisible higher self that can and will guide you toward a mastery of the art of manifestation. You can attain this mastery through deliberate conscious control of your imagination!
Video Corner: What does the Pool Guy Really do?
It’s the middle of winter – and unless we live in a climate where the temperature starts with a 7 instead of a 1, we could probably use a dose of summer right now.
If you’ve wondered about the projects that Al designs and builds, here’s one of our favorite homeowners who can share a little more with you.
Enjoy the video about an organic building process and building art with concrete…. Watch on YouTube Here
Enthusiast Corner

InSights Group February Happenings
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InSights Clubhouse Happenings! Save the date!
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100 Marbles #6

New in Sandi Land!
It’s almost time for our Annual Holiday Party! The Swag Bags will be even better this year…I hear there will be a souvenier from the John Galt Line. Can’t wait! Get your TICKETS NOW!
Al’s Perspective
“When you do the things you need to do when you need to do them, the day will come when you can do the things you want to do when you want to do them.” – Zig Ziglar, Motivational Speaker
Mastermind Corner

Consumed.
There was no better word to describe my life but consumed.
I was pretty good at hiding it, covering it up; all outward appearances seemed calm, easy going, together, but I was in denial. I had so many unresolved emotions both in my personal life as well as in my business. I stopped feeling. I was exhausted and depleted with a range of negative emotions. My bucket didn’t just have leaks in it, there were gaping holes that fear and anger, feelings of inadequacy and loneliness came pouring out. I needed to re-evaluate what was most important to me and I needed a connection with people; both those who were in the same boat as me and those who could bail me out.
Insights mastermind group was my lifesaver. They helped me set down the baggage, not just my own but other people’s baggage that was affecting me. To look at life through new filters, from a different perspective. I was living with and engaging with negative people. I had to ask myself “Am I negative?” I didn’t like the answer. Unfortunately I found that I spent more metal energy beating myself up instead of just being myself and this was going on for such a long time. Why did I resist change? What was holding me back? I was living more in the past than the present or the future. My mastermind group showed me that my emotional importance was becoming truth and was holding me back; that my weaknesses and habits were locking out the opportunities. It was my perception of reality that I had to deal with. It wasn’t the economy, the news, my parents, my husband or anything else.
My biggest limitation was believing that I deserved a better life. I was running and chasing but I couldn’t catch what I was after, dwelling on the having where I should have been dwelling on the being. I didn’t like who I was, phlegmatic and melancholy. To me this only meant slow to act and feeling alone. In fact, Insights showed me how to bring out the strengths of my personality, that I was a calm, stoic and thoughtful influence. As I said, I was living in the past but I learned that the past is not set in concrete and that I have the ability to change my own past, that the bad news that I was harboring had no return on it’s investment. [continue reading]
Book Corner

“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.” Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly.
Video Corner: Diving into Space through Photos
Al and I were having a conversation about photography after our recent trip to New Orleans. During our wait in the airport, I was taking photos with my iphone from my vantage point in the terminal, and had mentioned that if someone got me in one of their photos from another angle, there is software that can map the entire terminal and put us in relation to one another.
My comment was based on the assumption that there was such software available. Turns out I was right…and the technology has been around for quite some time. See this Ted talk for some amazing technology in action.
Enthusiast Corner

Infant to toddler. Starting school, and then into middle school. Now both of my babies are in high school, and they are not babies anymore.
People talk about empty nest syndrome. When the kids are grown and ready to leave the nest. It’s not here for me yet, and I’m already apprehensive (because now it feels so close). I try not to be anxious. I don’t know that I can describe the feeling that I feel when I think about it. I was a young mom (and still am a young mom). Since it always seemed I was ahead of people my age I graduated high school at age 16, started college at 17, and the rest of my milestones seemed to come up quickly from there, I often counseled myself that the next chapter of my life would start in my late 30?s. I’ll be done with the daily routine of kids and school.
I hope my kids don’t leave the nest I’ve created before they are ready. A part of me just wants them to stay forever. Though I really want them to stay in the nest while they figure out what they are going to do with their next steps in their lives. Maybe that will buy me some more time before I have to grow up again. I have the feeling that so soon I’ll need to decide what comes next for me. I still have some growing up to do. Dreaming and future planning, purpose seeking. [continue reading]
InSights Happenings

Consumed [an excerpt from the InSights Mastermind Project]
Consumed.
There was no better word to describe my life but consumed.
I was pretty good at hiding it, covering it up; all outward appearances seemed calm, easy going, together, but I was in denial. I had so many unresolved emotions both in my personal life as well as in my business. I stopped feeling. I was exhausted and depleted with a range of negative emotions. My bucket didn’t just have leaks in it, there were gaping holes that fear and anger, feelings of inadequacy and loneliness came pouring out. I needed to re-evaluate what was most important to me and I needed a connection with people; both those who were in the same boat as me and those who could bail me out.
Insights mastermind group was my lifesaver. They helped me set down the baggage, not just my own but other people’s baggage that was affecting me. To look at life through new filters, from a different perspective. I was living with and engaging with negative people. I had to ask myself “Am I negative?” I didn’t like the answer. Unfortunately I found that I spent more metal energy beating myself up instead of just being myself and this was going on for such a long time. Why did I resist change? What was holding me back? I was living more in the past than the present or the future. My mastermind group showed me that my emotional importance was becoming truth and was holding me back; that my weaknesses and habits were locking out the opportunities. It was my perception of reality that I had to deal with. It wasn’t the economy, the news, my parents, my husband or anything else.
My biggest limitation was believing that I deserved a better life. I was running and chasing but I couldn’t catch what I was after, dwelling on the having where I should have been dwelling on the being. I didn’t like who I was, phlegmatic and melancholy. To me this only meant slow to act and feeling alone. In fact, Insights showed me how to bring out the strengths of my personality, that I was a calm, stoic and thoughtful influence. As I said, I was living in the past but I learned that the past is not set in concrete and that I have the ability to change my own past, that the bad news that I was harboring had no return on it’s investment.
But you know the word consumed doesn’t have to have a negative connotation, it has other meanings…. inspired, enthusiastic, devoted. By sharing my thoughts and views with my fellow master minders, problems were reframed into opportunities and my past suddenly was a point of reference and not a point of residence. So many testimonials are written once someone has hit bottom but I am breaking that mold and am rising to the top. It’s not easy, there is no magic bullet or special Kool-Aid to drink, and it’s being in the moment and keeping the junk out of my head. I’m editing my story, rethinking the past and challenging all my beliefs. My emotions are what got me into this mess and now I am working on identifying then appreciating my emotions. If I can’t change them then I should gain knowledge from them, let my emotions empower me. It’s very exciting, it means growth. Gratitude is number one and through appreciation I have developed curiosity, excitement, passion, vitality and much more. Life is not about surviving but thriving, clouds of possibilities hang over me and I have broken out of my typecast.
It’s all about surrounding yourself with people that make you feel better about yourself and then you become what you associate yourself with. People want commonality; we want relationships.
They are there to help me identify opportunities, to share in my successes and to celebrate my failures. They have taught me to take ownership and not to let what others say about me, good or bad, affect me. I thank God for people who are ahead of their time – I am surrounded by them in my master mind group. I am getting help for my business and having a lot of fun with some really cool friends at the same time. What could be better?
Now speaking of business, I have stepped out of the competitive world and into the creative world. I don’t work for a living – I create for a life. Through InSights and the mastermind group I have learned not to chase money but to attract it and to see the world from a sense of abundance. We don’t always get what we want but we always get what we expect so look to the edge and see the possibilities.
I have been taught to question everything. By asking the questions you’ll get more answers. What is happiness? What is bliss? What makes me exceptional? Am I price worthy, memorable? Why do people care about me and why do they do business with me? What do people hear when I speak? Who am I, where am I going and how do I get there? What is success? What is my story; people love a good story? What makes my heart sing? What have I done that people said couldn’t be done? Do I want it bad enough? The questions are always there; sometimes you just can’t see them.
You need to consider business slow down as an opportunity. When the economy tanked in 2008, Insights’ taught me the basics of social media – blogging, Facebook, Linkedin etc… through their signature Tic-Tac-Toe organic marketing method. These were invaluable tools, ones that no business big or small, should ignore. Through these methods there is huge potential for business growth or I should say there is potential for huge business growth. But more than this, they have given me permission to play, to find out what is different about me. I am prepared, impeccable and always do my best with my craft, ready to let it happen – the bonus – people find me whether they are looking for me or not. You see it’s not about me – it’s about my clients and I want them to feel as important as my work. Sell the emotional as well as the physical aspects, that’s what people are buying. I am a rock star to my clients and fame to me means that I am known within the circles that matter to me. It’s all in telling the story. I have a story to tell not a product to sell. What is your story?
In the end true wealth does not come from a career. Wealth is what you have left if you lost all your money. Don’t wish for money – ask for relationships, lifestyles and the essence of what you want, and then the money will flow. I am who I am for no reason other than myself. I am not my outcome – yet.
I do matter.
Spend some time on Kickstarter
What’s the magic? A compelling story…here are a few of my favorites:
GBS Detroit Presents Captain Ivory
Litographs: Entire Books on Posters and T-shirts
Make Cheese Inc – Let’s Make Cheese in Your Own Kitchen
Manoa Hawaiian Chocolate: Bean-to-bar handcrafted for all!
If you were tasked with inventing a new product to feature in a Kickstarter campaign, where would you start? What would you think of creating?
If you have an idea, and need help putting together a campaign, let us know. We have a group sharing ideas and inspiration for new products, new businesses, and investment opportunities. Maybe we can help!
100 Marbles #5
New in Sandi Land!

The image above was snapped while I was reading the December issue of Entrepreneur Magazine. If you are into big ideas, making money, and business success, this is the place to find out more. I read every issue from cover to cover and find the stories inspiring and motivating. I encourage you to check it out…well worth the time!

Al’s Perspective
What does it mean to be creative?
Is it someone who writes?
Is it someone who sings?
Is it someone who paints?
Is it someone who sculpts?
Is it someone who pours concrete?
Is it someone who puts old things together in new ways?
Before you look at a barn lantern repurposed into low voltage lighting, or a mural painted on a wall, ask yourself is one or the other art? Does one vs. the other mean you are creative?
Or are they both art, and creative expression of someone who took the time to create because it made his soul sing?

Mastermind Corner
Hmmmm…
Book Corner: The Icarus Deception by Seth Godin

This week’s book corner is about a book that is not even out yet. Since we know the author, this book is sure to be a must read. Sandi first learned about it through Seth’s blog and Kickstarter project that he did to launch the book and publication. Of course she’ll be getting her copy before it’s available to the public…who knows, she might even have an extra copy or two that will make excellent holiday party prizes…might be worth showing up to win!
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
Video Corner: Gary Vaynerchuk
Highly worth watching.
Storytelling and respecting the native tongue of each social media platform.
Enthusiasts: Cool People doing Cool Stuff

If you are presented the opportunity to spend time with amazing people, no matter how often it comes around, take it! You’ll be glad you did.




























