What about people who are not using email? Reading blogs? Surfing the web? Can we even call it surfing anymore? Do you find yourself entrenched in your laptop and online all the time? Who has time to work? Or does it all work together?
Prior to the internet, advertising was done differently (obviously). Today, an effective advertising and marketing strategy almost has to utilize some form of internet marketing. Determining the target market for the product or service to be advertised is extremely important. More and more age groups and users are using the internet, so a manager needs to determine which segment of the market they would like to address, and tailor the advertising to that group. The importance of any one of the online social media outlets is that people use it and they tell their friends. The market itself changed the way that business is done on a world-wide scale. The market created itself thorough word of mouth awareness, and continues to grow exponentially each and every day riding on the waves of a technology and information driven now society.
