“It’s the messaging system we didn’t know we needed until we had it” Biz Stone interview with Steven Colbert of Comedy Central.

There are so many mistakes that marketing people can make, but there are a few obvious ones that we must recognize. First off, don’t forget that it is not what you say, but rather what is heard that counts. Your marketing must take this into account.

 Secondly, you must never think that you are so important and that others ideas aren’t of value.

Thirdly, don’t discount a marketing tool just because you don’t understand it. The old tried and true ways might just need to die! Holding on to them and defending them just creates a barrier between you and the consumer.

Lastly, don’t ever , ever assume anything! Just because you know something, it doesn’t mean others understand it.

Now get out there and make it a great day!

Here is a link to the Business Week Article:
Where the Coffee Shop Meets the Cubicle
Co-working facilities blend the appeal of an independent environment with many of the advantages of the traditional office

HMMM, sound familiar?

Social media can be defined as conversation, supported with online tools, and taking place through interactive, social formats made possible through internet technology. Social media currently encompasses marketing and advertising efforts taking place online. Online social media has created a marketing avenue that creates a personal, relationship building approach through user generated conversation. Social media sources can also be referred to as social networking, online networking and social marketing. Social media is currently the fastest growing and powerful media resource available in the advertising and marketing industries.

As an aside, we have added a new class to our schedule for Tax Day, April 15th, 7pm: Using Social Media for Business Promotion. We'll teach you some how to's and strategy. RSVP to save a seat.

How does social media fit into your media mix? If you are reading this blog online, I am guessing you are already using some social media tools. What are questions that you have? How far can you reach with social media? Where do you think the future trends lie?