Make Something Old New Again
This is a guest post by Sarah Worsham, CEO & Web Strategist at Sazbean Consulting and blogging at Sazbean.com. Sarah is passionate about helping companies reach their business goals by using the web effectively. Sarah provides guidance through Internet Marketing, Strategy & Business consulting.
Sometimes the best ideas are actually old ones which are brought back with a new twist (or they were just forgotten and seem new again).
Ever heard of Osteopathy? Me either. But it was developed here in the United States almost 150 years ago. It’s a fairly big practice in Canada and Europe. Here’s a short description from Wikipedia:
In most countries, osteopathy is a form of complementary medicine, emphasizing a holistic approach and the skilled use of a range of manual and physical treatment interventions in the prevention and treatment of disease. In practice, this most commonly relates to musculoskeletal problems such as back and neck pain. Osteopathic principles teach that treatment of the musculoskeletal system (bones, muscles and joints) facilitates the recuperative powers of the body. – Wikipedia
Have you been to a doctor and they’ve dismissed your symptoms as non-important or they’ll treat only specific symptoms? American medicine is very symptom and specialty focused. But, often something in one part of the body is affecting things elsewhere. Getting a whole world (body) view can help more effectively treat the problem and lead to a much healthier patient.
So why has this practice, which was created here, fallen out of practice? Who knows? But I think it’s something that would be beneficial both to patients and to doctors. The US, the birthplace of this practice, is starting to see a resurgence in interest in this type of medicine. (By the way, if you have a chance, spend a few minutes with Helen Wilson-Welch to learn more about this fascinating practice – disclaimer – she’s my client and I’m hers).
A long time ago, most humans lived in small villages and towns – where everyone knew everyone else and all required goods and services were provided, sold, bought and traded. In the town’s general store, people would gather for the news and shopkeepers knew everything about their customers – anticipating future purchases and provided exceptional customer service (even though the customer was pretty much stuck with what they could offer).
Today, the Internet has once again made it easy for companies to communicate with their customers – and for customers to communicate with each other. Exceptional customer service is once again important.
What’s something old that you can make new again?
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Tags: internet marketing, osteopathy
[...] to communicate with each other. Exceptional customer service is once again important. – Make Something Old New Again – Sarah Worsham – Insights [...]
My doctor is a D.O. (doctor of osteopathic medicine) and I had no idea until I read this that “osteopathy” was that uncommon. Unless I’m missing something here . . .
But to the point of your article, I was thinking about this the other day, and FASHION is famous for this. Every so many years “everything old is new again” . . . like bellbottoms.
Michigan State actually has one of the most respected schools of Osteopathic Medicine in the country. My nueurologist is an osteopath – I started seeing him for my repetitive stress (typing) injuries – no need for surgery for my carpal tunnel with his help. I learned that if I mentioned ANY physical problem when I went in, he could make it better, arm/shoulder related or not through manipulation, acupressure and exercises. Highly recommended!
Stacy,
You’re right… DO’s are fairly uncommon here in the states. And yes, FASHION does exactly this quite a bit. It’s interesting to think about what companies do that are really just old things made new again. And I think there are things the businesses can think about that have already been done – instead of trying to re-invent the wheel all the time.
Thanks for your comment!
-Sarah
Cleo,
I wasn’t aware of the Osteopathic school at MSU – after seeing Helen once, I’m a big believer. Being an engineer, I’m very skeptical of any “new” science, but the science behind the medicine really makes sense.
Thanks for taking the time to comment… Have a great weekend!
-Sarah
What a great article name – making something old new again – my father in law is a physicist and occasionally my husband will tell me they have proven that something works and I’ll think to myself, duhhh, I know that. However, it must be exciting for those who discover the proof that it works in a scientific way. Classical osteopathy, which I study in Canada, was originally discovered here in the US and my experience before moving to Canada was that Osteopaths were Family Doctors, Cardiologist, Ob-Gyn’s, etc., and that they did a little manipulative practice but not much. In Canada I found a whole new world, my daughter was knock-kneed, pigeon toed and sway backed and at 18 months they wanted me to consider leg braces or surgery. The classically trained Osteopathy I went to in Nova Scotia, who had not yet finished her schooling (we start seeing patients in year one there), saw my 20 month old daughter held her head in a 30 minute appointment and her feet went straight. I was blown away – it looked like magic. The next year I was enrolled in the prerequisite program and started the program as soon as I could. The original Osteopath, Andrew Taylor Still, was run out of town for being a “witch” and today his work lives on and his students who went to Europe trained people who trained me in Canada. I am excited that there seems to be a resurgence in the states now, a going back to basics, with more Osteopathic Schools in the US turning out Osteopaths who want to do classical Osteopathy. I still drive to Canada to get a full hour of hands on Canadian College of Osteopathy treatments 3-4 times a year and look forward to being able to get similar style treatments here in the US again – just like in the olden days?.
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