Comments on: Social Media…is turbo charged always best? http://www.insights-group.com/only-at-insights/social-mediais-turbo-charged-always-best/ We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world! Thu, 26 Jan 2012 03:19:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Internet Marketing, Strategy & Technology Links – May 21, 2009 « Sazbean http://www.insights-group.com/only-at-insights/social-mediais-turbo-charged-always-best/comment-page-1/#comment-600 Internet Marketing, Strategy & Technology Links – May 21, 2009 « Sazbean Thu, 21 May 2009 13:38:23 +0000 http://www.insights-group.com/?p=748#comment-600 [...] Social Media…is turbo charged always best? (Insights Group) [...] [...] Social Media…is turbo charged always best? (Insights Group) [...]

]]> By: Kevin Leland http://www.insights-group.com/only-at-insights/social-mediais-turbo-charged-always-best/comment-page-1/#comment-599 Kevin Leland Thu, 21 May 2009 02:58:47 +0000 http://www.insights-group.com/?p=748#comment-599 I see what you are saying. I think that if you use social media in a natural way as opposed to starting a "follower" collection...Everyone has a more enjoyable and productive experience. -Kevin I see what you are saying. I think that if you use social media in a natural way as opposed to starting a “follower” collection…Everyone has a more enjoyable and productive experience. -Kevin

]]> By: Dharmendra Khanolkar http://www.insights-group.com/only-at-insights/social-mediais-turbo-charged-always-best/comment-page-1/#comment-596 Dharmendra Khanolkar Wed, 20 May 2009 19:46:51 +0000 http://www.insights-group.com/?p=748#comment-596 I believe it depends on individual situations. My personal experience has been that I do not control the time line for developing the relationships. If the client has an urgent need and he/she knows that you have the right solution then the relationship develops in "turbo" mode. Sometimes, even though you know that the client can gain benefits by virtue of using your product, it still takes convincing. The key there is persistence and patience. I have a "potential" (potential because she has not yet placed a purchase order) customer who was not interested and indicated that she would keep the information on file. Without offending her, I gave her specific examples of how her competitors (without violating their confidentiality) are using our product to improve the quality of their product as well as improve their manufacturing efficiency. I now have a meeting scheduled to go present to her and her technical team. So my persistence paid off. The key is diversification in your client base. Turbo and non-turbo. This way you always have encouragement to persist with your "non-turbo" customers by the positive steps you take with you "turbo" customers. Manage the communications with all clients on a CRM (customer relationship management) database and keep it current. I use a simple excel spreadsheet as my CRM database. This is a good way of not losing track of the follow-up and you see visual representation of small steps of progress that you make with each customer. This is my two-cents. DK I believe it depends on individual situations. My personal experience has been that I do not control the time line for developing the relationships. If the client has an urgent need and he/she knows that you have the right solution then the relationship develops in “turbo” mode. Sometimes, even though you know that the client can gain benefits by virtue of using your product, it still takes convincing. The key there is persistence and patience. I have a “potential” (potential because she has not yet placed a purchase order) customer who was not interested and indicated that she would keep the information on file. Without offending her, I gave her specific examples of how her competitors (without violating their confidentiality) are using our product to improve the quality of their product as well as improve their manufacturing efficiency. I now have a meeting scheduled to go present to her and her technical team. So my persistence paid off.

The key is diversification in your client base. Turbo and non-turbo. This way you always have encouragement to persist with your “non-turbo” customers by the positive steps you take with you “turbo” customers. Manage the communications with all clients on a CRM (customer relationship management) database and keep it current. I use a simple excel spreadsheet as my CRM database. This is a good way of not losing track of the follow-up and you see visual representation of small steps of progress that you make with each customer.

This is my two-cents.
DK

]]> By: It depends but there Is No Social Media Kit, anyway « Fredzimny’s CCCCC Blog http://www.insights-group.com/only-at-insights/social-mediais-turbo-charged-always-best/comment-page-1/#comment-595 It depends but there Is No Social Media Kit, anyway « Fredzimny’s CCCCC Blog Wed, 20 May 2009 13:59:42 +0000 http://www.insights-group.com/?p=748#comment-595 [...] Social Media…is turbo charged always best? (insights-group.com) [...] [...] Social Media…is turbo charged always best? (insights-group.com) [...]

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