You spend time out of your day writing a blog entry (and thinking about what to write).  Why not get the most out of your time and effort?  Use your content as a way to provide useful and interesting information to your customers.  To do this most effectively, think about ways you can get your message out.

Make sure you post a link to your post on any social networks where it makes sense (Twitter, Facebook, LinkedIn would be the big ones).  You should also use a full RSS feed - meaning that your RSS feed shows your full post, not just a portion of it.  Why?  Because search engines and content aggregators will pick up your feed and put your content in front of a wider audience.

Some people  want people to come to their site to read their content.  This has advantages in terms of measurement and marketing once they’re on the site.  However, most of us are not in the content creation business - we’re in some other type of business - so it makes sense for us to try to get our message out to the largest audience as possible.

This isn’t to say that you’ll benefit from getting your content out to a wide audience.  The more related your audience is to who you want as a customer, the more valuable it will be.  So, look for targeted places to share your message for the most bang for your buck.

How do you put your content to work?

This is a guest post by Sarah Worsham, CEO & Web Strategist at Sazbean Consulting and blogging at Sazbean.com. Sarah is passionate about creating Internet strategies to help companies reach their business goals. Sarah provides guidance through Internet Marketing, Strategy & Business consulting. Connect with her on Twitter, Facebook or the Sazbean Facebook Page.