Social media is a way that we can talk to our clients and customers. We can also talk with our friends. While we are having these conversations online, while people are talking about us, they are spreading the message about who we are, what we do and how they can do business with us.

Instead of the traditional methods of businesses talking at people, social media is a way for businesses to talk with people having those conversations.

Just think, is it more impactful if your best friend recommends a product or service to you, because they’ve tried it and they say you just have to try this? Or is it more impactful if the salesperson at the store tells you that this is what you should be buying? I would tend to go with a recommendation of my friend and family over that of a salesperson. There are certain times of course when the expertise of a salesperson is needed. But to get your foot in the door and to get you into that store, oftentimes it’s the recommendation of the people that you know, love, and trust.

*from Social Media Explained with Sandi Maki and Allan Curtis

This post was written by

Sandi Maki, InSights Group – who has written 791 posts on InSights Group.

Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.

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