What do you do as a part of your daily routine that helps to share the message with other? What connections are you creating?

When life is so busy, moving at such a fast pace that you wonder where the time has gone, that is the most important place to find the moments that you have. The peace and stillness that happens is where you find the reward. Worry about today and tomorrow will take care of itself. Often it is in the holding on to what we think we need that is the very thing we need to let go of.

There for me is right here, when I sit still long enough to allow, appreciate, and acknowledge.

Where is your ‘there’?

Are we creating the ability for people to bring this sense with them, or are we just lucky enough to attract these wonderful like minded individuals? I do believe it is a little of both. Our members already have the spirit, we’ve just gotten enough of them together that we see it clearly through the CULTURE of those around us. The culture and spirit is contagious, and it just keeps working around the group, full circle.

The event was a huge success, and we mixed and mingled with the best of them. Did I mention the Twister game? I spot down at the end of the lot a huge red and blue contraption that looks like a bouncy house. At closer glance it is acutally a giant, bouncy game of Twister. We quickly rounded up anyone with the “InSights Spirit” and called an impromptu game. We had so many volunteers that we had to play several rounds. Our resident personal trainer, Kimo, won every round (talk about an endorsement for True Body Fitness!)

In one day the members of our tribe volunteered without asking, met the challenge, and literally JUMPED IN with both feet when the opportunity presented itself.

Who are you surrounding yourself with in your TRIBES?

This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness.

All effective marketing pieces need to follow a common formula, whether the piece is an email, postcard, web page, coupon, radio or TV ad, brochure, flyer, verbal presentation or anything else that is used to promote your business and gain customers.

There are four functions to a marketing message: Grab, Engage, Inform and Offer (GEIO)

These functions are performed by the four parts of a marketing piece: Headline, Subheadline, Body, and Call to Action.

- GRAB – this is what a Headline does, and you’ve got microseconds to accomplish this.  Headlines are critical because if you don’t grab them, then the rest of your marketing piece might as well never have been created.  And once you’ve grabbed someone’s attention, you’ve got a few more microseconds to get them to the next step, which is:

- ENGAGE – this is the function of the Subheadline, to move the prospect on a bit further, to pique their curiosity a bit more, and to tell them that you’re about to give them some valuable information that they’ll be vitally interested in.

- INFORM – this is the message itself, the Body of the marketing piece.  It must be concise, interesting and contain useful information that will prepare the prospect for the:

- OFFER – this function is performed by the Call to Action, where you’re asking the prospect to actually DO something – download a free report, email you, call you, visit your website, make a purchase, etc.  A marketing piece that is just informative and doesn’t ask for an action at the end is a wasted effort.

So here’s the formula again:
Grab = Headline
Engage = Subheadline
Inform = Body
Offer = Call to Action

It’s a simple formula, and you can easily apply it to any new marketing efforts you undertake, or use it to evaluate your current efforts.

We’ve shared with people who have been to any of our talks on marketing and methods that information changes, daily. It seems like there is so much to keep up with, where does someone need to start to be able to take it all in?

 As a dental company, you should look, listen, and read, daily. Subscribe to blogs on your product, service or subject. Check in to see what the buzz is about. Pay attention to emerging trends. Things change so quickly, anyone who professes to be an “expert” on marketing or social media probably isn’t. What we have and need are people who pay attention and are continually looking for new information.

Our programs all center around the concept of Organic Marketing (TM). Can you make the connection between the name and the trends?

What are your favorite ways to stay in the game, short of studying textbooks?

Do you take every opportunity to be unique and different? Do you jump at the chance to do something fun, new or just out of the ordinary? Are you memorable?

Too often small business people and salespeople try to be just like everyone else; you too dental teams! The problem with that is then everyone remembers you just like everyone else, or else they forget. Be unique, be different, have some fun, and dare to be different.

If you happen to be at an event where you can pop in the photo booth and have some fun (tastefully), please do it!

Thanks to Julie Hall of Jewel Occasions for asking us to speak to the ABC (American Bridal Consultants Group) Waldenwoods for hosting the event, and Kim Gottschalk from Shutterbooth for bringing the opportunity to capture the moment.

Where do your moments bring you? How are you memorable?

I was asked where I was ten years ago, what I was doing, and if I could have imagined my life where it is now. To answer the question, I was living in Georgia, with two little kids, and a life that does not resemble the life I have now.

It was about 6 years ago that my life began to change, and my dreams began to grow. I met Al Curtis, the co-founder that I have the priviledge of running the InSights Group with, and together we were able to dream up the InSights idea. We had some hopes of what it would look like, and what we would be doing, but quite truthfully, I had a hard time visualizing exactly what this could could be. We have been inspired and awed by the experience that InSights creates for people, even more that we could have ever imagined. InSights is not a place, it’s not a class, and it’s not a workshop. It is an energy and an experience that has to be had to understand.

Please help us celebrate by taking a moment to reflect on your dreams, and continue to chase your bliss.

Start with your dream, place your order with the universe, and experience the magic. I have.

What’s your dream?

Does it mean turning off the phone, stop checking your email? What are we busy working towards, and do we forget to live while trying to reach our dreams?

How about a bumble bee. It is the largest bee we have around here and yet it is harmless. We are conditioned that bees are bad and that they hurt  you when they sting. Therefore the story is created. I would dare each of you to hold a bumble bee one day. Then you will know that just because it is big, that doesn’t mean that it will hurt you!!