Social Media Explained from Sandi Maki on Vimeo.

Social Media for Business:

Everywhere we turn, we hear that social media has become an important force in business marketing, which is very true. Money goes where people go, and people are going to social media sites.

Having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media “strategy”, and having a strategy is essential for success.

Allan Curtis and Sandra Maki have a common sense approach to integrating social media into a business marketing plan, and they will share that with you in the webinar.

They’ll cover the top three social media sites, blogging, and how to start a strategy that can be adapted to corporations, small businesses, and solo-preneurs. We guarantee that you’ll gain a better understanding of why social media is so important, and you and your team will have the tools you need to get your new strategy started.

During this webinar, Allan and Sandi will be covering:

·         the best applications for social media in business

·         how to decide which social media is best for certain types of communications

·         how to avoid the common pitfalls by knowing the ground rules

·         how to capitalize on opportunities

·         how to develop a strategy and effectively use the tools

Allan Curtis and Sandra Maki have presented social media strategies to a diverse array of audiences, from a small group in a conference room to a national convention of hundreds. Al and Sandi run the InSights Group in Brighton, MI, where entrepreneurs can learn, grow and collaborate in a very creative environment.

They conduct classes and training regularly both at their facility, the InSights Group in Brighton, MI, via online technology, and on location. They have a CD series available on Amazon.com, and webinars, audio downloads, and podcasts available on their website.

Corporations bring them in to help create corporate strategy, teach employees how to use social media, and how to encourage conversation with consumers. Entrepreneurs become involved with them to learn how to market themselves and their business by using the tools.