How connected are we?
Colin Thomas from MLIVE.com sent me a link a couple of weeks ago that caught his attention. There was a women in the audience of a keynote speech by Gary Vaynerchuck, that talked about how to promote a 100,000 hugs campaign going around the world. Besides the hugs being interesting, the keynote itself had some great information! The next thing I did was pick up the book Tribes by Seth Godin on the recommendation of a friend. I read that straight through, and wouldn’t you know it that Godin references Gary V. in the book. If that’s not enough coincidence for you, I somehow got to following the 100,000 hugs campaign, and Gail Lynne Goodwin sends a direct message via twitter wondering if I’ve heard of her campaign. Small world, getting smaller? I am realizing the power of the connection. How connected are you?
(photo by photo david @ flickr cc)
This post was written by
Sandi Maki, InSights Group – who has written 791 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.
Gail Lynne Goodwin says:
Hi Sandra,
Thanks for writing about the Global Hug Tour. Looks like the world is about to get even smaller.
You mentioned Seth Godin….In a recent interview, internationally known marketing guru Seth Godin was asked, “If you were forming a new brand, and were given only three elements to aid in its long-term success, what would they be?”
His answer was this:
“A story that people dream about.
A story that people can’t help but spread.
Benefits that gain in value as more people adopt the product or service.”
In our Global Hug Tour, we have a story that people dream about, a story that people can’t help but spread and the benefits to non-profit causes gain in value as more people are aware of the Global Hug Tour.
It’s also fun and adventurous, and just might get some folks’ minds off of doom and gloom long enough to see the possibilities in their own life.
We thank you for writing about it and welcome the participation of your followers. Just go to http://GlobalHugTour.com and sponsor a hug today!
Thanks and hugs,
Gail Lynne Goodwin
sandimaki says:
Thanks for the response Gail! I am teaching quite a few business owners about how to use social media to get their message out, hence posting the small world story. I think you have a very powerful story to share, and a great way to share it with the world watching!
Our Free Hugs story at InSights is pretty organic, and grew out of a relationship I have with my brothers. I’ve got a free hugs sign on posterboard on the window of my office, so we are spreading the message in our own little corner of the world.
I look forward to following you on your journey!
Hugs,
Sandy
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