In our social media classes, and in just about every one of our Organic Marketing classes, we ask if people are blogging. In a handful of cases we had a majority of our members raise their hands. Most people say they want to be blogging, the know they should be blogging, or they want to. Many are not ready, don’t know how to start, or don’t know what they should say.

I could list many reasons why a small business person, entrepreneur, or anyone else for that matter should be blogging. The first and most important is because marketing is telling your story, and blogging is a great way to be able to tell it, and have it do more for you than just exist on a blog site. Incorporating a blog into your website is a great way to provide fresh information, interesting copy, and gives people a reason to re-visit your site.

In this CD, Allan and Sandi talk you through why blogging is so important, the why and the how.

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Social Media Keynote Program Testimonials

Mike and I would like to thank both you and Alan for the stellar Social Media program you presented! We have had rave reviews and most of the attendants to ask when you will be back! They want MORE! You certainly know how to draw a group of people in and make them feel as though they have known you forever! Both of you have found the perfect mix of formal and informal to present a subject without it becoming boring or stuffy! We would love to have you return for another seminar in the near future if you are willing! Mike and Carol Sash, Superior Color Publications, Inc (Premier Bride Magazine/The Real Estate Book)

Sandra Maki and Allan Curtis of InSights Group presented a one-hour program on Social Media for the Howell Area Chamber of Commerce this past spring. The evaluations our participants completed at the end of the program were uniformly very positive. Sandy’s clear explanation of the value of social media sites such as Facebook, LinkedIn and Twitter gave our attendees a new perspective for the value of these powerful new tools. She also gave social media tips and marketing tactics that could be implemented immediately upon returning to the office. Since that time, we’ve seen many of these members (as well as the chamber itself) start using social media in their own businesses. Sandi and Allan are energized, knowledgeable and enthusiastic speakers who will keep your audience engaged while providing them with the information they need to be successful. -Pat Convery, IOM, President, Howell Area Chamber of Commerce

Sandy and Al are Great! In a world of a lot of technical mumbo-jumbo and “computer geek speak” they make the complex simple e-z to understand and applicable to the small Business owner or professional. Increased public awareness, increased organic (free) search Ranking and more business is what it’s all about. Listen to what they have to say, and trust that the InSights Group is two steps ahead of everybody else and enjoy the whole experience. -Derek Freund, No B.S. Certified Advisor, Southeast Michigan Glazer-Kennedy Insider’s Circle Chapter Director, a href=”http://www.NoBsMichigan.com”>www.NoBsMichigan.com

I would recommend the Insights-Group for learning the new techno wave of communication. I am not a techy and have learned my way through the Facebook, Linked In and Twitter maze with the help of Al and Sandi. We are up 24% over last year and I give them a lot of the credit. I have also used Al and Sandi as keynote speakers at groups, such as BNI, Christian Business Professionals and Kiwanis. They received high marks from the feedback of the members. I walked away from Insight’s advanced class thinking I should have done this a long time ago. Give them a try, it’s an investment of time well spent. -Matt Ikle, President/CEO, Elite Insurance Agency, LLC. www.EliteInsuranceAgency.com

Thanks to Sandi and Al for the Facebook knowledge they brought to our Avon Sales Meeting. The team was so excited with all the information they learned! Facebook has opened up FUN for the Representatives with their businesses as well as build relationships with each other. I love it! I have had Representatives write to me to come into the business, set appointments with me, not to mention now they can put a face with the name. Just last night one Representative wrote to me that my name sounds familiar, “Are you my District Sales Manager?”. Thanks for letting us in on the secret of Facebook! Jill Treat-Hawkins, AVON DSM for District 4786