Your brand is not your company name, your logo, your slogans, or your tagline (however cute and catchy it might be).
In fact, your brand is mostly not anything that you have much control of.
Your brand is not what you say about yourself – it’s what everyone else says about you.
Your brand is the marketplace’s perception of you.
How do you think the marketplace sees you? What do you think they think when they see your name, your business name, your website, etc?
It’s difficult — nearly impossible — to put yourself inside the marketplace’s head and look at yourself through the marketplace’s eyes, but you still need to try.
Do you need to do some work on your brand?
This post was written by
Tom Harris – who has written 30 posts on InSights Group.
This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness.