Sandi and I were having a discussion today and one of the things that came up is that sometimes business owners are a bit afraid to try out something new (to them) like social media.  But social media is one of those things that is pretty important for your business to be doing.  And while it’s great to be doing it properly, social networks like Twitter, Facebook and LinkedIn are fairly new in terms of business use, so everyone is still trying them out to see what works and what doesn’t.

While there are good strategies to put into place, and good practices, as long as you’re not a jerk about it, you’re really not going to hurt anything by giving any of them a try.  Just remember the example of a good conversation at a cocktail party – there’s some give and take, nothing that’s too serious and certainly not too one-sided.

Everything new takes a bit of getting used to, but if you never try it, you’ll never know how to use it.  No matter how many books or workshops or websites you read about how to use social media, there’s nothing that can substitute for just giving it a try.  And don’t be afraid to ask questions or ask for help.  There’s lots of us who would be happy to help.

This is a guest post by Sarah Worsham, CEO & Web Strategist at Sazbean Consulting and blogging at Sazbean.com. Sarah is passionate about creating Internet strategies to help companies reach their business goals. Sarah provides guidance through Internet Marketing, Strategy & Business consulting. Connect with her on Twitter, Facebook or the Sazbean Facebook Page.

This entry was posted on Friday, October 9th, 2009 at 9:00 am and is filed under Only @ InSights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.