This depends on whether they have a plan, a strategy, or just hang out. There is a lot of shiny stuff online. These would be the games you can play on Facebook. It can also be the links that you follow on Twitter just because you are curious.
There are different opinions on how much time you should spend on each aspect of social media. Anywhere from half your time reading and listening to even more than that.
If you take the time to plan up front, strategize what your objective is and work towards that goal. With automation tools available there are a lot of time saving techniques to get your message out and then allow you to check in when you have the time.
For a larger company, there may be an opportunity to develop one strategy and then share the responsibility among many people to get it accomplished.
What are your favorite time planning methods for handling social media?
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Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. Ask the Pool Guy: I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.