Everywhere we turn, we hear that social media has become an important force in business marketing, which is very true. Money goes where people go, and people are going to social media sites.

Having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media “strategy”, and having a strategy is essential for success.

Allan Curtis and Sandi Maki have a common sense approach to integrating social media into a business marketing plan, and would love to help you define, develop, implement and maintain a successful strategy.

The process begins with setting some social media goals, and incorporating the best elements of what is available in the social media world today, with the ability to grow and change tomorrow. A successful strategy can be developed utilizing your existing web presence, and gaining the maximum amount of traction by adding the most important social media elements to your marketing mix.

Click here to watch a FREE webinar about social media philosophy.

Bio/Introduction:

Sandi Maki and Allan Curtis are co-founders of the InSights Group, an amazing collaborative learning organization. Without traditional funding, a marketing or advertising budget they used organic marketing strategies and social media to grow the InSights Group. Creating the roadmap as they went, learning and growing on the way, they’ve found what works in the world of social media. The social media strategies taught at the InSights Group were developed as a part of those experiences, and they’ll be sharing some of what they have learned with you.

Sandi and Al have presented to a diverse array of audiences, from a small group in a conference room to a national convention of hundreds. They are hired as social media strategists, conduct classes and training regularly both at our facility, the InSights Group in Brighton, and on location. You can find their CD series available on Amazon.com, and webinars, audio downloads, and podcasts available on the InSights Group website.

Program Feedback/Testimonials:

The ability to connect with people via social media is exponential! I can’t event imagine pursuing conventional marketing methodology ever again. – Sophia Lertola, Mindy Salzberg-Siegel DDS

What an eye Opening Experience explaining the use of social media in a way that was understandable with support both personal and on CD to help along the way. – Sandy Acosta, Dr. Roman Shlafer DDS

I learned WHAT social media is, how I can use it professionally and personally. The summary of each form of social media was very relevant , it helped me understand the connections, similarities, differences, and unique features. This is just the beginning! – Kim O’Neil-Adams, Dr. Roman Shlafer DDS

If we keep doing marketing the way we have always done it we will continue to flounder as we have for the past few years. We have to change. This workshop taught me what I need to change and how. – Samantha Goodell

Sandi and Al do a great job in holding your hand as you navigate this new tech territory. Then they give you an enthusiastic but gentle push into this exciting new world. – Dr. Gary Arnold, DDS, PLLC, Brighton, MI