Traditionally, you had an advertiser who was marketing at people. Think of television commercials, think of commercials when you’re listening to the radio, think of ads that come across either your computer screen or through the newspaper. The methods that interrupt people’s patterns of behavior are called just that – interruptive advertising.
Traditionally, advertisers and marketers have thought the more that they talk at people and interrupt people in what they are doing, the more people will pay attention to their message. We’ve seen that times are changing, and marketing is being done in a little bit different way now.
To brand yourself today, it requires people talking about you and with you, not you talking at them. Take television for example. You’re at the middle of the program. It’s the best part and the TV changes. They go to advertising – someone telling you about what it is that they want you to purchase from them.
Well, our lives our interrupted all the time, and we don’t like it anymore. And that’s where the traditional marketing has led, talking at the consumer and the consumer being badgered and bullied into buying. Things have changed. Today, we’re looking at getting people to talk about us.
This post was written by
Sandi Maki, InSights Group – who has written 791 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.