Blog posts should be short and to the point? We don’t want to land on a blog and spend three hours of reading content. One to two paragraphs are great, maybe a couple bullet points or a numbered list. Make it quick and easy to read, understand the message, and form an opinion.
In a blog, you to tell your story. A blog is a great place for you to have an opinion. You can do product reviews; you can talk about different services. Talk about your friends, talk about business people that you network with. The key is to keep it short. When people are surfing online, the attention span, the amount of time that you have once they reach your site and decide to stay on your site is very short. So make sure that you keep it interesting, keep it short, sweet and to the point, so that people can quickly and easily find what they need, be entertained, inspired, or educated, and then move on to what they would like to find next.
What is one of your favorite blog posts that you have come across?
This post was written by
Sandi Maki, InSights Group – who has written 789 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.
Elaine Spitz says:
As usual, Sandi and Allan, you are right on! Thanks,
Elaine (laineyd7)
Dave Ferguson says:
“How long should a blog post be?” How tall is a ladder? How big is a screwdriver?
I have a few posts of 1,200 words or so. If you read 200 words a minute (not an especially rapid rate), you’ll get through that in six minutes or so, leaving more than 170 minutes out of the three hours you worry about.
I’m not recommending that length; I just think there are many stories people tell, and not all of them are one-liners. There are also different reasons that people read.
In addition to using an appropriate length, you want to punctuate correctly, and you want to avoid leaving verbs out of sentences…
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Internet Marketing, Strategy & Technology Links – August 25, 2009 | Sazbean