Ever thought about measuring effectiveness of your social media marketing budget? How do consumers get influenced online and by whom? Here is a quick summary of random facts.
•Online Influence can be measured from two sources: people posting within social networks and influence posts created by blog posts, blog comments, discussion forum posts, ratings, and reviews.
•Views are called impressions.
•People’s influence on each other rivals that of online advertising.
•According to Nielsen Online, during 12 months ending Sept 30, 2009, impressions of social networks and posts, together, represented about 1/4 of impressions resulted from advertising.
•This trend may increase as more people join our online communities, start blogging, rate products and write reviews
•Peer impressions are more credible than advertising, since they come from friends or people we trust.
•A minority of people generate majority of online influence posts and impressions (approx. 14% generate 80% of influence posts and 6% generate 80% of online impressions).
•If you want to build a word-of-mouth strategy, you should first understand who the mass influencers are in your specific market.
•Word-of-mouth marketing budget should reflect the amount of influence posts and online views mass influencers are able to generate.
We all make impressions on each other… But how many impressions, and who is responsible for their majority? Here is a link with some numbers. Is social media marketing worth your budget? Read and decide for yourself.
http://adage.com/digitalnext/post.php?article_id=143372
Guest Blog by Galina http://remotebusinesshelp.com
