| Fewer words is better than more words.
E. B. White wrote in “Elements of Style”: “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should contain no unnecessary lines and a machine no unnecessary parts.” This applies to any written work, whether a brochure, a white paper, an article, a blog post or website content. Don’t use TMW (Too Many Words)! |
This post was written by
Tom Harris – who has written 30 posts on InSights Group.
This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness.
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