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Is your marketing like the house on the corner?

269835219 7521d11f04 m Is your marketing like the house on the corner?I was out for a walk this morning, taking a route that I normally follow. About half way through my walk I noticed a house. I think this house has probably always been there. It’s not a new house, nor is there anything particularly special about the house, but today this house caught my eye. I am not sure what it was.

I noticed the house today, as if for the first time. I thought to myself “why haven’t I noticed this house before?” Did they just paint it? Was it facing a different direction last time I walked by (not likely). What is it about today that made me see this house? Now I am trying to figure out why I’ve not noticed the house before, what may have changed, and you can be sure I am going to talk to other people about the house…(hence this blog post).

Is your marketing like this house? Is it there and ever present in people’s lives just waiting for the right moment to be noticed? Once someone sees it, is there any possibility the could ever forget you? Does it inspire them to talk to their friends about you, or to try to figure you out?

Would you like to find out more? Join us on Monday, August 3rd @5pm for an Introduction to Organic Marketing and more fantastic concepts like the “house”.

(Photo not of acutual green house from the walk.)

This post was written by

 Is your marketing like the house on the corner?

Sandi Maki, InSights Group – who has written 791 posts on InSights Group.

Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.

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  • Elaine Spitz says:

    This is such an interesting commentary about how we may notice things which have been there all along, but we see them when we are ready to see them. At least, that’s my take!

    Allan, I always enjoy your “twits” – Sandi, thanks for this food for thought.
    Elaine (laineyd7)

    July 24, 2009 at 10:04 am
  • Monica says:

    Why isn’t it an actual photo? Just curious.

    July 24, 2009 at 10:25 am
  • Sandi says:

    Not an acutal photo because I wasn’t thinking I’d need my camera on the walk. Stay tuned, I might post in the future. Thanks for asking!

    July 24, 2009 at 2:31 pm
  • John Bowers says:

    you can take this house as a model for thinking much deeper…..like how do you get them into your house, how long do they stay, do they take a whole tour (go through your whole website), how large is your house – products and services you offer…etc…

    July 26, 2009 at 9:36 pm

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