I was out for a walk this morning, taking a route that I normally follow. About half way through my walk I noticed a house. I think this house has probably always been there. It’s not a new house, nor is there anything particularly special about the house, but today this house caught my eye. I am not sure what it was.
I noticed the house today, as if for the first time. I thought to myself “why haven’t I noticed this house before?” Did they just paint it? Was it facing a different direction last time I walked by (not likely). What is it about today that made me see this house? Now I am trying to figure out why I’ve not noticed the house before, what may have changed, and you can be sure I am going to talk to other people about the house…(hence this blog post).
Is your marketing like this house? Is it there and ever present in people’s lives just waiting for the right moment to be noticed? Once someone sees it, is there any possibility the could ever forget you? Does it inspire them to talk to their friends about you, or to try to figure you out?
Would you like to find out more? Join us on Monday, August 3rd @5pm for an Introduction to Organic Marketing and more fantastic concepts like the “house”.
(Photo not of acutual green house from the walk.)
Elaine Spitz says:
This is such an interesting commentary about how we may notice things which have been there all along, but we see them when we are ready to see them. At least, that’s my take!
Allan, I always enjoy your “twits” – Sandi, thanks for this food for thought.
Elaine (laineyd7)
Monica says:
Why isn’t it an actual photo? Just curious.
Sandi says:
Not an acutal photo because I wasn’t thinking I’d need my camera on the walk. Stay tuned, I might post in the future. Thanks for asking!
John Bowers says:
you can take this house as a model for thinking much deeper…..like how do you get them into your house, how long do they stay, do they take a whole tour (go through your whole website), how large is your house – products and services you offer…etc…