Okay, the question was meant to get you thinking. I don’t know that there is one right media type, I think there are many that can be used together.

Let’s cover the basic types of media, there are many categories and sub categories, but here are a few:

Print media includes any message that is printed on paper, brochures, mail, posters, and outdoor billboards. Print advertising is typically more permanent than other methods. People also spend more time with print advertising than other media. Magazines can target audiences depending on the readership. They also often lay on a coffee table for months and will be picked up often. Magazines are also expensive to reach per reader. They also only come out monthly, or sometimes weekly, so reaching a large audience frequently isn’t possible. Newspapers reach people more often, ads appear quickly, and reach a large rang e of people. They are not good for in depth messages, and are often cluttered.

Television media reaches a mass audience, and a combination of sight, sound and motion. Products can be demonstrated, and 99.5 percent of all homes have television sets, with 95% of the population of the United States watch television every day.

Radio advertising has a large reach and frequency to selective audiences. The price is efficient, and it is a creative medium. The drawbacks are that it is audio only and commercials are often half heard.

Digital interactive media includes the internet, and it is the fastest growing media in history. It has a broad reach, is highly customizable, interactive, supports many different delivery methods.

Which method of media do you prefer for your current advertising and marketing needs? Do you use just one? How have you planned your media mix to support your message, and your brand? Which is most effective to convey the brand of YOU?