Organic Marketing ™: What is it? <

Think of organic marketing as you would the planting of a garden. You need to start with a seed, or the idea. Then you need to decide where the best location is to plant your seed, the type of soil you need, the amount of care and contact it requires, and you need to monitor the growth and progress to appreciate the transformation. Organic Marketing ™ is just that, for your business.

Our approach to organic marketing is geared at understanding where you are in your current business, and where you would like to go. Using an approach where you can begin putting elements in place and watching the results as you go, being able to change directions, implement new elements, change what may not be working, and focus forward are all elements of the natural, organic strategy.

As an example, you can’t build an entire Star Wars ship out of legos without first starting with the very first building block. In a similar fashion, when building your marketing mix, you need to start a marketing plan by starting with the very first piece. It’s important to start with your intention for being in business, and what your goal is. This includes why you do what you do, how people will work with you, and what you hope to accomplish.

The first question is, what is your intention with your business? The second, What is your goal? and the third, How are you compensated? Once you have considered these, you are ready to build on a foundation, and choose the next legos from the box.

(seedling photo by tico_bassie @ flickr cc)
(lego photo by Leo Reynolds @ flickr cc)

This entry was posted on Wednesday, February 4th, 2009 at 10:42 pm and is filed under Only @ InSights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.