Social media equals conversation. Social media marketing and marketing to people is about having a conversation about what you do, and getting people to talk about what you do, and spread your message.

Social media conversations are typically held online. Online conversation: There are many, many sites where you can become involved with social media. You don’t have to have a profile on every single one. You don’t have to spend time on every single one. But there are several sites that we highly recommend that you become familiar with (Facebook, Twitter and Linked In to start). Put your profile on those; create your online presence.

To implement a strong social media campaign, it is important that you come up with a strategy, you figure out what it is you would like to accomplish with social media. You need to design a plan and work on the ways that you can add this element of promotion into your business. The most important thing to remember when you are starting your social media campaign, is social media is not about your company. Social media is about you.

You have the rights to your own story, how are you sharing it?