Think of using social media like you are at a party. You don’t actually sell anything. Social media strategy, if done well, means you are getting involved in conversations, so that people can learn about you, and you can learn about other people.
If you are going to take this time to get people to learn about you, but you are not sell them anything, why would they listen to what you have to say?
Traditional marketing has followed a different path. Using social media, we want people to talk about who and what we are, so that when the buying process comes up, the buying cycle and such when they need your service, they remember you.
All roads in social media lead to your home. Home is where the conversion happens from looker to buyer.
What are you doing with your social media strategy to send people to your home?
This post was written by
Sandi Maki, InSights Group – who has written 790 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.
Linda Hutchinson says:
I agree completely. I am so tired of the constant barrage of “buy me” ads on twitter, facebook, etc. I want to know the substance of a person…I want to know THEM.
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Internet Marketing, Strategy & Technology Links – August 28, 2009 | Sazbean