This is a guest post by Sarah Worsham, CEO & Web Strategist at Sazbean Consulting and blogging at Sazbean.com. Sarah is passionate about helping companies reach their business goals by using the web effectively. Sarah provides guidance through Internet Marketing, Strategy & Business consulting.

Building on Tom’s great post yesterday - The Mustard Stain on Your Website – your website is clearly an important part of your corporate image.  It’s also important for your company to have a face.

What if you were at a large party and you were standing in the corner not talking to anyone, wearing bland clothes and trying not to be noticed.  Would anyone bother talking to you?  Probably not.

But that’s exactly what a lot of businesses do.  They’re bland.  They’re faceless.  They’re not interesting.

People are more likely to do business with a company if they have some sort of connection.  Be it a referral or emotional attachment or just some type of experience that puts a face behind a company.

Look at what Scott Monty is doing with Ford.  People can talk with someone at a huge company to voice their opinions and feedback.  Scott puts a face on a large company.

Social media and the Internet make it pretty easy to get your voice out there.  But don’t just shout out about yourself.  You should act like you’re at a party and you’re having conversations.  Remember the Golden Rule from Kindergarten?  It still applies.

Have a personality.  Be remarkable.  Don’t be faceless.