Remove SELLING from your vocabulary.
But keep SALES.
You don’t need to convince, persuade, manipulate or arm-twist anyone to buy your stuff – you just need to FIND the people who are already willing and able to buy. And there are more of them than you can possibly handle! Find them, and SALES will happen.
Marketing is the process of making SELLING unnecessary.
This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness.
This post was written by
Sandi Maki, InSights Group – who has written 791 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.
Marcus Pineze says:
Ok, but I ask you, Mr. Harris: what about competition? Nowadays, products are almost all the same, and the difference among the product you sell and your competitor’s, in the point of view of our clients, is just the way you approach them. The answer to that, I think, is the way you attend to them. And this attendance have direct relation to the act of persuade, convince, manipulate etc. (sorry for eventual failures in my English)
John Bowers says:
Why would put words like convince & pursuade nex to “manipulate”. The first two imply that you are leading people along a process willingly. Manipulate implies unwillingness yet need to go along with due to coercion or control over.
Sarah Worsham says:
Marcus, I think that if you market your product properly, you won’t have to “persuade, convince, manipulate, etc.” Customers who come to you because of your expertise and reputation are much more likely to purchase from you and be happy with their decision. Also, consultative sales, or helping a customer choose what’s right for them, is much more productive than selling them something that’s not (or persuading them that it is). I believe this was the point that Tom was trying to make.
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John Bowers says:
Drucker said. “The purpose of marketing is to make selling superflous” .
You can go ahead and eliminate the word selling , but that doesn’t mean it doesn’t exist.