Comments on: Tom’s Marketing Tip for Today http://www.insights-group.com/only-at-insights/toms-marketing-tip-for-today/ We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world! Thu, 26 Jan 2012 03:19:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Bowers http://www.insights-group.com/only-at-insights/toms-marketing-tip-for-today/comment-page-1/#comment-1878 John Bowers Thu, 18 Feb 2010 19:38:19 +0000 http://www.insights-group.com/?p=1255#comment-1878 Why would put words like convince & pursuade nex to "manipulate". The first two imply that you are leading people along a process willingly. Manipulate implies unwillingness yet need to go along with due to coercion or control over. Why would put words like convince & pursuade nex to “manipulate”. The first two imply that you are leading people along a process willingly. Manipulate implies unwillingness yet need to go along with due to coercion or control over.

]]> By: John Bowers http://www.insights-group.com/only-at-insights/toms-marketing-tip-for-today/comment-page-1/#comment-1877 John Bowers Thu, 18 Feb 2010 19:33:14 +0000 http://www.insights-group.com/?p=1255#comment-1877 Drucker said. "The purpose of marketing is to make selling superflous" . You can go ahead and eliminate the word selling , but that doesn't mean it doesn't exist. Drucker said. “The purpose of marketing is to make selling superflous” .

You can go ahead and eliminate the word selling , but that doesn’t mean it doesn’t exist.

]]> By: Insights Group » Blog Archive » Helping Your Customers Through Consultative Selling http://www.insights-group.com/only-at-insights/toms-marketing-tip-for-today/comment-page-1/#comment-885 Insights Group » Blog Archive » Helping Your Customers Through Consultative Selling Fri, 28 Aug 2009 17:16:35 +0000 http://www.insights-group.com/?p=1255#comment-885 [...] reading a comment on Tom’s recent post, I thought I’d talk a bit about why consultative selling is important for long term business [...] [...] reading a comment on Tom’s recent post, I thought I’d talk a bit about why consultative selling is important for long term business [...]

]]> By: Sarah Worsham http://www.insights-group.com/only-at-insights/toms-marketing-tip-for-today/comment-page-1/#comment-884 Sarah Worsham Fri, 28 Aug 2009 16:45:16 +0000 http://www.insights-group.com/?p=1255#comment-884 Marcus, I think that if you market your product properly, you won't have to "persuade, convince, manipulate, etc." Customers who come to you because of your expertise and reputation are much more likely to purchase from you and be happy with their decision. Also, consultative sales, or helping a customer choose what's right for them, is much more productive than selling them something that's not (or persuading them that it is). I believe this was the point that Tom was trying to make. Marcus, I think that if you market your product properly, you won’t have to “persuade, convince, manipulate, etc.” Customers who come to you because of your expertise and reputation are much more likely to purchase from you and be happy with their decision. Also, consultative sales, or helping a customer choose what’s right for them, is much more productive than selling them something that’s not (or persuading them that it is). I believe this was the point that Tom was trying to make.

]]> By: Marcus Pineze http://www.insights-group.com/only-at-insights/toms-marketing-tip-for-today/comment-page-1/#comment-880 Marcus Pineze Thu, 27 Aug 2009 18:44:59 +0000 http://www.insights-group.com/?p=1255#comment-880 Ok, but I ask you, Mr. Harris: what about competition? Nowadays, products are almost all the same, and the difference among the product you sell and your competitor's, in the point of view of our clients, is just the way you approach them. The answer to that, I think, is the way you attend to them. And this attendance have direct relation to the act of persuade, convince, manipulate etc. (sorry for eventual failures in my English) Ok, but I ask you, Mr. Harris: what about competition? Nowadays, products are almost all the same, and the difference among the product you sell and your competitor’s, in the point of view of our clients, is just the way you approach them. The answer to that, I think, is the way you attend to them. And this attendance have direct relation to the act of persuade, convince, manipulate etc. (sorry for eventual failures in my English)

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