Understand WHY your website is important to your business.
A recent study indicated that around 70% of people looking to buy a product or service will visit a company’s website to get more information before they will contact the company directly. And you don’t know that these people are even there. And you don’t know who they are. So you can’t communicate with them. The only tool you have available to move them to the next step in the sales process is your website. And that tool has ONE chance to do its job.
Tom Harris – who has written 30 posts on InSights Group.
This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness.