InSights Group

We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world!

What is social media?

We live in a world today where social media is a big buzz word. Please understand that social media is simply a business marketing tool. This tool is no different than a pencil or a pen. Before you pick up a pen to write, it is a good idea to know what you are writing about or at least who you are writing to. Social media is the same in this regard. Be aware of who your audience is right when you get started. Just because you create a facebook profile, it doesn’t mean that you now deserve to get business from it. As with the pen, just because you write something, that doesn’t entitle you to a 7 figure book deal! You earn it by using the tool in such a way that people find your message valuable. This tool is extremely powerful but should never be used in the same way that older marketing tools have been used. Keep an open mind and remember that Social media is not about selling but rather about CONVERSATION.

This post was written by

 What is social media?Sandi Maki, InSights Group – who has written posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. Ask the Pool Guy: I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.

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