Blogging is a great strategy for any business. There are a couple different types of bloggers. Some bloggers blog to create traffic to their site so they can sell advertising space. An entrepreneur or new business owner should blog to create awareness and mindshare with people via their site and social media.
The best strategy for a business to get started is to decide who you can communicate with online, and how to tell your story. Create a great home base or landing page (which can be done inexpensively). Share on your pages how people can do business with you, the products and services you offer. Then when you start blogging, you can create a conversation with people, and you are ready for them to visit your site to find out more.
With this start, there are other elements to begin to add into a strategy. We are happy to help when it’s time to move forward.
If you were approached by a new business owner, what would you tell them is the most important thing for them to start with for an effective online strategy?
This post was written by
Sandi Maki, InSights Group – who has written 791 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.