When you were born (or probably before), your parents considered many different names for you.  They thought about how the names flowed together, what meaning they had, and how they could be abused on the playground.  There may even be some family names or people in the family they wanted to name you after.  Names are very important.  In the case of a person’s name, it (usually) sticks with them forever.  They may get nicknames later on in life, but their name will still identify them to the world.

Names for businesses and products are equally important, so spend some time thinking about what the name means.  How unique is it?  Can people remember how to spell it?  Is it Google safe? What meaning is already associated with the name? Does the name have meaning that you can use for your branding? Is the domain name available?

I’ve been asked many times, so here’s the story of my biz name. Sazbean is a college nickname and I also liked it because it was Google safe, easy to remember and stands out.

How did you come up with your business name?

This is a guest post by Sarah Worsham, CEO & Web Strategist at Sazbean Consulting and blogging at Sazbean.com. Sarah is passionate about creating Internet strategies to help companies reach their business goals. Sarah provides guidance through Internet Marketing, Strategy & Business consulting. Connect with her on Twitter, Facebook or the Sazbean Facebook Page.

This entry was posted on Friday, September 11th, 2009 at 1:29 pm and is filed under Only @ InSights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.