What’s In It For Me?
“Our Mission is to provide valuable information… blah blah blah”
Who Cares? You know what customers care about? Themselves. They don’t care what services you provide or how often you win awards. They only care about what’s in it for them.
Think about the last ad you remember. Something made it memorable. It connected with you. It made you feel cool or happy or whatever. It was all about you.
Think about the products you really like. They make you feel good or beautiful or happy. Same story. It’s all about you.
Any time you are marketing to people (which is any time you’re speaking, networking or publishing content, which includes Facebook, Twitter, etc.), think about what’s in it for the other person. Why should your customer (or potential customer) care? What benefits are you offering them? What are you giving?
What’s In It For Them?
(photo by Samael Trip @ Flickr CC)
This is a guest post by Sarah Worsham, CEO & Web Strategist at Sazbean Consulting and blogging at Sazbean.com. Sarah is passionate about creating Internet strategies to help companies reach their business goals. Sarah provides guidance through Internet Marketing, Strategy & Business consulting. Connect with her on Twitter, Facebook or the Sazbean Facebook Page.
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[...] you provide or how often you win awards. They only care about what’s in it for them. – What’s In It For Me? Sarah Worsham – Insights [...]
The problem with this question is that the answer has to be in the future. Even if you answer “$100″ – it’s not true until the cash is in hand and the event is over (if there is an end.)
So another question I ask myself is “Why should they have faith in me?”