 Your website is not about your organization.
It’s about your users, your constituency, the audience or market that your organization serves. Every decision related to design, content and function of a site must be made with the needs of your audience in mind. Your website is not about you. It’s not about your personal likes and dislikes and tastes and preferences. Your personal opinions do not matter, and should have no place in determining what your site looks like or how it acts. Only business considerations matter. Everything must be decided with the user’s needs in mind. Get your ego the hell out of the game. Got it? It’s not your website – it’s your users’ website. Your site should not be designed for your benefit. It should be designed for the benefit of your users, your constituents; your customers, your prospects, your members, your contributors, your volunteers, your whatever. Your benefit comes from serving the needs of your users. |
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This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness.