Organic Marketing ™ this week we looked at how important personal branding really is. Organic growth centers around one concept, YOU. When marketing a product or service, you are really marketing yourself.

Questions to consier when living your personal brand:

1. What is your intention?

2. Are you on purpose with your purpose?

3. What is the culture of your business?

4. What elements of your personality must be part of your personal brand?

5. On what core values do you center all that you do?

6. Are you chasing your bliss?
7. What is your play to work quotient?
8. Are you your own best friend?

9. What are your innate abilites and talents?

10. How are you using all of these elements to enhance your passion and ability?

The second step in Organic Marketing ™ is developing your leave behind, or your energy signature. This can be in the form of a business card, brochure, postcard, website home page, blog and more. Take some time to think about what you are leaving with people once they have met you, or your introductory piece that someone may pick up. Develop your brand around YOU! Use personal pictures (on your business card and any marketing materials), tell your story. You’ve got to lead with yourself! Explain what you do in terms of warm and fuzzy terms (emotional reasons), not merely feature/benefit reasons. There is a difference. People buy emotionally, they do not buy you based on feature/benefits. How many people do what you do? The decision to work with you is based more on how you relate to someone, and how well you’ve developed your brand.

Lead with the brand of YOU!

This entry was posted on Thursday, February 12th, 2009 at 10:08 am and is filed under Only @ InSights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.