Organic Marketing ™ this week we looked at how important personal branding really is. Organic growth centers around one concept, YOU. When marketing a product or service, you are really marketing yourself.
Questions to consier when living your personal brand:
1. What is your intention?
2. Are you on purpose with your purpose?
3. What is the culture of your business?
4. What elements of your personality must be part of your personal brand?
5. On what core values do you center all that you do?
6. Are you chasing your bliss?
7. What is your play to work quotient?
8. Are you your own best friend?
9. What are your innate abilites and talents?
10. How are you using all of these elements to enhance your passion and ability?
The second step in Organic Marketing ™ is developing your leave behind, or your energy signature. This can be in the form of a business card, brochure, postcard, website home page, blog and more. Take some time to think about what you are leaving with people once they have met you, or your introductory piece that someone may pick up. Develop your brand around YOU! Use personal pictures (on your business card and any marketing materials), tell your story. You’ve got to lead with yourself! Explain what you do in terms of warm and fuzzy terms (emotional reasons), not merely feature/benefit reasons. There is a difference. People buy emotionally, they do not buy you based on feature/benefits. How many people do what you do? The decision to work with you is based more on how you relate to someone, and how well you’ve developed your brand.
Lead with the brand of YOU!
This post was written by
Sandi Maki, InSights Group – who has written 789 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.
Pingback/Trackback
Morning Edition - Feb 13, 2009 « Sazbean