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Organic Marketing

Organic Marketing

Skillshare Course

We invite you to join us on a journey that could dramatically change your business, not just five years from now but beginning today. We have created this course “Organic Marketing: A Guide to defining Your Certain Way” to help business owners understand their stories, and come from a place of authenticity when sharing those stories with the world.

It’s the marketing process that we used to build Legendary Escapes into a successful, high-end boutique pool building company. And we’ve seen it help other business owners turn their dreams in realities, no matter what the field.

The beauty of Organic Marketing is that anyone can learn it and there is no marketing degree required.

Join us to explore Organic Marketing for your brand or business in our Organic Marketing Skillshare Course.

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Recommended Reading:

Our Certain Way: The Building of A Legendary Pool Business

Our Certain Way Book CoverA note from Al and Sandi on your Certain Way: We invite you to read a book that could dramatically change your business, not just five years from now but beginning today. We wrote this book to show, through our stories, how we defined our Certain Way and used it as a guidepost to help us build our Legendary Pool Business. Creating a business that truly makes you happy starts with defining your own Certain Way. Because happiness matters. It matters in business, and it matters in life. For a closer look at how to define your own Certain Way, and how to use that to build your business, we encourage you to read “Our Certain Way: Building a Legendary Pool Business.” {Available on Amazon} It’s the marketing process that we used to build Legendary Escapes into a successful, high-end boutique pool building company. And we’ve seen it help other business owners turn their dreams in realities, no matter what the field. This book is aimed at our colleagues in the pool industry. It is also for anyone who runs their own business or pursues their own passions, because we’ve found, happiness in what we do to make money truly does matter. We hope you’ll read this book and make an honest assessment of your own life, your own career or business. Finding your truths can be a challenge in this world full of ups, downs and opportunities. We’ve found it’s worth it. Our truth is where our happiness lies, and we think you will find yours there as well.

 

Organic Marketing: A Guide to Defining Your Certain Way

Organic Marketing Book CoverIt was 20 years ago when Al Curtis, “Ask the Pool Guy,” became owner of a swimming pool construction/service company. At the age of 26, Al already had seven years of experience in the business and was technically skilled at the work, but was woefully unequipped to handle the business end of things. By sheer grit and determination, Al said “yes” to most anything, handling every lead and trying to turn every phone call into revenue. Customer service was disorganized, and the crews ran from job to job based on who was complaining the loudest. It was no way to run a business, let alone create long term satisfaction.

A few years in and Al had managed to put together some solid and friendly crews, and the business was doing okay. But there was something lacking; there was no “special something” that set Al’s company apart from any other competitor in his market. After nearly a decade of this, Al was ready to let it go and try something new. Around this same time, I came in as a partner, through a series of coincidences that seem improbable in hindsight. We continued to work to grow the company for a few years, then decided to step away from the pool business for a while and create Insights Group, a business networking community of like-minded people all focused on finding “a better way” to work, to live and to be happy. Then something funny happened. Turning our attention away from the pool business allowed Al to set aside everything he knew and felt about it.

Al found that he truly did love the work he was doing; he just needed to find a new way that would be more manageable, more profitable and, yes, more fun. So we began asking ourselves: WHAT IF? What if we could build a company strictly doing the work we love to do? We decided that was the path we would take. We didn’t have a map, so we invented one. Through our process that came to be known as Organic Marketing ™ we began to discover how all the pieces of this new way of doing business could work together. We started with our Why followed the path as our Guide to Defining Our Certain Way. This book you are reading outlines the journey.

 

Start with Why

 

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