What’s a persona?
In marketing, it’s a description of the characteristics of a person who fits an idealized profile. It’s your ideal customer or client. It’s a description of the type of person you’d most like to be able to talk to, and to influence. In blogging, it’s the type of person you’d most like to have as a loyal reader of your blog.
Who is that person? Are they young, old, male, female? Do they have a certain income level? Certain interests? Certain hobbies? Do they work in a particular industry?
Going through the process of describing this “dream person” will enable you to write more effective blog posts. Identifying the persona of your ideal customer allows you to talk to that person. Doing that is much more effective than trying to talk to the world in general.
Describe your ideal customer (your dream person) as best you can. Then just write to that persona, and that persona only. Never mind everybody else; they’re not nearly as important. Write about the things that would interest that person(a), that would touch their emotions, that would be interesting and useful to them.
You may end up with several distinct personas that you want to write to; that’s OK. You might want to give them first names, and write to Bob on Mondays, and Fred on Tuesdays, and Susie on Wednesdays.
If you do this, you’ll find it much easier to come up with ideas for blog posts, and it will be much easier to craft an effective message.
This is a guest post by Tom Harris. Visit his awesome and amazing website here.
This post was written by
Sandi Maki, InSights Group – who has written 791 posts on InSights Group.
Bliss in a Bubble – In the moment – my favorite place to be. As a creative outlet, I enjoy ‘Heavy Breathing Just Before Midnight‘ – a series of podcasts on fun, interesting, and random topics that I share at sandimaki.com. At InSights Group – I mastermind, coach, consult, and use Organic Marketing to empower businesses tell their stories to the world to become more productive and profitable – especially in the online world. I am also a coach and take on personal clients to help empower positive changes and growth within their lives and businesses. I have experience in many areas of philosophy and psychology including face reading, personality studies and motivation, as well as many holistic modalities such as Reiki Master, and core-conscious transformation. With Legendary Escapes I’m a partner in a trio of swimming pool companies from construction to service to online sales – we are changing the industry – and the experience of customers across the country – based in Brighton, MI.