Organic Marketing Plans

Organic Marketing is our process for building a plan for marketing, project launches, company expansion, and leadership development. It can be applied in each area to create a clear and easy to navigate picture of where you currently stand, and where you and your team would like to be.

Marketing Plans with the Organic Marketing Process

Through a guided series of 9 discussion points, we will work with your company to determine a plan for your social media and organic marketing campaign. We will help you identify your ideal target, and which sites will put you at the greatest communication position via the new social marketing mediums.    You’ll get an effective plan, blogging blueprint, and social media presence that will position you to reach your  goals and objectives.

We will create an integrated branding and messaging strategy that will work  for your target audience both online and offline.

We will do the following:

• Analyze Your Existing Presence
• Analyze Your Company
• Evaluate your Team’s experience with Technology & Social Media
• Select Most Appropriate Media Mix
• Develop an Integrated Messaging & Branding Strategy
• Monitor Results

Your strategic plan, building and coaching cost will depend on the strategy determined.

Social Media Strategy Creation

• Select most appropriate media to use based on your objectives
• Explanation of why specific social media selected
• Create Branding and Messaging for your organization
• Assist in launch and use of selected media
• Counseling  during implementation
• Measurement and monitoring of results

Social Media Coaching for Individuals and Companies

• Social Media Coaching for individuals and groups (delivered online or via personal coaching)
• Social Media Strategy & Organic Marketing Blueprint

If you need some convincing on why the Thank You Economy and Social Media are critical in today’s market, we’d like to introduce you to Gary Vaynerchuk, author of The Thank You Economy who will share more in this keynote presentation:

 

Deployment & Implementation

• Account building, automation and delivery systems
• Profile development, enhancement and customization
• Social media presence growth and engagement
• Communicate for companies and organizations
• Search Engine Marketing Coaching – (SEO, SEM, Organic)

Blogs

• Content mapping, creation and strategy
• Writing & Content Creation
• Building
• Monitoring

Websites

• Analysis of Current Website
• Design
• Production
• Analytics

We have a team of talented and experienced individuals standing by to help take the load of day to day maintenance off your shoulders so you can stick to what’s most important to you: getting your message out and building relationships.

Graphics and Graphic Design

Graphic design and marketing services include:

• Logo and identity package
• Direct mail pieces
• Brochures
• Print Advertising
• Postcards/Fliers
• Posters
• Menus
• Tradeshow Materials

Who We Are: InSights Group –Strategists/Implementers for New Media Marketing

InSights Group is a new media marketing firm. We work with our clients to create winning social media systems designed to strengthen individual relationships and market awareness with well designed and winning campaigns. Learn how to gain new social media mindshare and see results with our social media coaching programs.

The Insights Group works to produce websites, graphic design and internet marketing strategies for clients around the world.

Speaking

Allan Curtis and Sandra Maki, co-founders of the InSights Group, are often called on to speak and present on their topics of expertise. They can customize topics and workshop content and length to your needs. Here are some ideas of their content and topics to get you started. If you are not sure which topic fits your organization best, they’ll be happy to create a custom program just for you.

Face Reading – Maximizing your Communication

Communication is the name of the game and the message is written all over the human face.  The practice of physiognomy, or face reading has been used for over 3,000 years and has been scientifically validated to 92% accuracy.  Our personality is a combination of genetics, nature and nurture. The human face is created and etched based on the facial structure we are born with,  traits, events in our life, and the choices we make and repeat over and over again. There are over one hundred muscles in the face, the more a facial muscle is trained, the more defined the characteristic becomes on the face.

Allan Curtis and Sandi Maki from the Insights Group who will teach on the basics of face reading: From the background of this innovative practice to the actual techniques on what to look for when reading a face. Allan and Sandi will highlight the day-to-day applications of face reading as they relate to personal and business relationships, networking, customer satisfaction and decision-making.

Face Reading InSights Group – Speaking Package  (pdf)

Personalities - Learn the styles of personalities, how to communicate with each, and how each personality type uses social media. You may be surprised to find out just how much your style influences your way of doing business. Find out if this is the most effective way for you to be doing business, or take your cue to make some simple changes to increase your effectiveness and your bottom line.

Social Media: Winning Strategies

Everywhere we turn, we hear the buzz words “social media”. What does it really mean to be using it effectively?

We can help. We’ll explain why having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media “strategy”, and having a strategy is essential for success. We’ll also explain how simple it can be when you have a plan.

Allan Curtis and Sandi Maki have a common sense approach to integrating social media into a business marketing plan, and would love to help you define, develop, implement and maintain a successful strategy. Our process will begin with a discussion of the philosophy of social media. We’ll talk “why” before we begin to talk “how.”

Once you know why, then we can begin to talk about “what” in terms of tools available. A successful strategy can be developed utilizing your existing web presence in most cases. We will talk about why having a blog is so important, and can even help you create one if you don’t have one already.

We hope you’ll join us to find out more and discover the world of social media. We can agree it’s becoming more popular, not less. If your ideal client is in the age range of 30-70, about 85% of them use social media sites EVERY day. Shouldn’t you be where they can find you?

Social Media winning strategies InSights Group – Speaking Package

The Psychology of Social Media – Getting into the conversation is easy. Knowing what to say is the next step. Using the psychology of social media you can get an understanding of what to say and when, know how to read your audience, and how to create engaging social media conversations with results in mind.

Social Media Measurables - How do all those tweets, shares, posts and comments relate to achieving business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. Learn how to determine your measurables, define results, and know how to naviagate the social media space. 

Persona Branding – Move from Success to Significance. Do you have a persona brand? Individuals are moving from success to significance with winning social media strategies. Learn how to leverage YOUR Brand while supporting your company brand, how they are tied together, and how they are very separate. You can develop your social media persona for both personal and business.

Blogging for Business – Blogging is an important way to establish reputation and trust with potential customers. It’s also an easy way to provide informative, interesting and useful information to your customers on a regular basis. Learn why you should be blogging, what you should know about blogging, and tips to get started.

Generating Leads Online – Social Media and the Internet are a great way to extend your influence and reputation, but we’re all in business to make money. Learn how to use online websites and technologies to generate leads. Learn tips and strategies for leading potential customers into your sales funnel.

Organic Marketing - using tactics and strategies to promote your business, naturally.

There are so many choices in social media marketing; it can be overwhelming to understand how everything works together to build new business relationships. Organic Marketing offers a comprehensive look at how to build Organic Marketing strategies into your social media marketing mix. You’ll learn how to grow your business relationships in thoughtful, productive and genuine ways.

Allan Curtis and Sandi Maki of the Insights Group created the method of using a simple “Marketing Tic-Tac-Toe” concept to incorporate an Organic Marketing strategy into your business promotion. The process uses tactics and strategies in your day-to-day life, with the people you come into contact with, to promote your business. It starts with understanding where you are in your current business, and where you would like to go.

Organic Marketing is like planting a garden. You start with the seed of your business idea, then select the best location to plant. You choose the right type of soil, give it the care and contact it requires, and monitor the growth and progress to appreciate what is growing and changing, what needs weeding, and when to harvest.

Organic Marketing strategies relate in a similar way to your business. No matter what you are creating – a house, a business model, or a vegetable garden — you always start at the very basic level, with the foundation, with the first building block. It’s the same with building business relationships.

Organic Marketing organizes your social media strategy on a tic-tac-toe board, a comprehensive yet delightfully simple way to understand how all the pieces fit together. Allan and Sandi simplify the process by working on one element at a time, while building each in relationship to the others.

The resulting Organic Strategy Map will give you a clear perspective and deep understanding of each of the components and how you can make them work together. At the end of an Organic Marketing study you’ll have the tools and know-how you need to launch an advanced social marketing strategy personalized specifically for your business.

Additional Organic Marketing training available via CD, Online Coaching, and Individual Coaching

Contact us and we’ll show you how we can make your life easier and your social media engagement more productive.