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	<title>InSights Group &#187; awareness</title>
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	<description>We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world!</description>
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		<title>The Brand Identity, what is it really about?</title>
		<link>http://www.insights-group.com/only-at-insights/the-brand-identity-what-is-it-really-about/</link>
		<comments>http://www.insights-group.com/only-at-insights/the-brand-identity-what-is-it-really-about/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 04:15:30 +0000</pubDate>
		<dc:creator>Sandi Maki, InSights Group</dc:creator>
				<category><![CDATA[Only @ InSights]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Organic Marketing]]></category>

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		<description><![CDATA[We will be covering personal branding in depth in Organic Marketing ™ on Wednesday, and will be helping you create your own personal brand. I came across this online, and thought it was worth sharing. Let&#8217;s explore the question, what is brand identity really about? Is it about the image that you think you are [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop --><!-- End Shareaholic LikeButtonSetTop --><p>We will be covering personal branding in depth in Organic Marketing ™ on Wednesday, and will be helping you create your own personal brand. I came across this online, and thought it was worth sharing. Let&#8217;s explore the question, what is brand identity really about?<br />
Is it about the image that you think you are creating?<br />
Is it about the look and feel of your product?<br />
Where does the experience weigh in?<br />
Is it about what you think, or what they think?<br />
Who are they?<br />
What feeling does your brand create?<br />
What is your energy signature!? </p>
<p>Brands are created by individuals. For that, there is no subsitutue. </p>
<p>Social media helps us create the brand of us. </p>
<p>Where are you in creating your brand identity?</p>
<div style="width:425px;text-align:left" id="__ss_28886"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/coolstuff/the-brand-gap?type=presentation" title="The Brand Gap">The Brand Gap</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-brand-gap-14630&#038;stripped_title=the-brand-gap" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-brand-gap-14630&#038;stripped_title=the-brand-gap" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/coolstuff">coolstuff</a>. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/design">design</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/brand">brand</a>)</div>
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<p>More on focusing in on our &#8220;PERSONAL BRAND IDENTITY&#8221; later. Stay tuned!</p>
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