Could your brand benefit from photo collages being shared in social networks? Then check out Pinterest…

and make it simple for your website visitors to “pin” your content on their pinterest gallery.

Pinterest is a site that gained popularity this year, but it did so without a lot of fanfare. Even signing up is a stealth operation – you have to apply for an invitation, wait several days for your invite, and then head back over to fill in your profile.

What exactly is Pinterest?

Pinning 101

What is Pinterest?

Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

Based on who I am following, this is what I see when I log in to my pinterest account:

From there I am able to pin things I like to my pinboards:

Once I’ve added something, people who see my pins are able to repin to their boards, or just enjoy what I’ve shared.

This has been great for people looking for just about everything. Plan your home remodel, find interesting things you like, shop for gifts – all through the sharing of photographs. Brilliant!

So, make it simple for your visitors who don’t yet pin regularly – and especially for those who do (they probably have the browser PIN IT button installed already). You can add the Pinterest Plugin to your wordpress pages – and let’s start pinning!

Here are more articles on Pinterest:
6 Ways Brands can Rock Pinterest

How an Alaskan Mom Brings Millions to her Carpentry Blog

The only thing I’d like to see next is the embedding app for publishing completed boards to my blog…

Brand New You…Where to Start

This is a guest post by writer and editor Carol Palmatier.

I’m going to ask you a question about your brand, and I encourage you to reflect on it and answer honestly.

How comfortable are you with your own brand?

In other words, do you believe your own story? Would you buy what you are selling?

If you can’t answer a solid “yes,” it’s time to get a handle on your brand. Because if YOU don’t believe in it, you might be able to sell it, but it won’t have any long-term legs or give you the kind of rock solid reputation you must build in this new economy.

People buy out of need, desire and fear. When you believe strongly in your solutions to their problems, the sale becomes rather easy. So sell only what you believe in, and promote only what you can deliver. I’m not saying don’t stretch yourself; huge business breakthroughs can happen when we are pushed to the limits of our current thinking. No, I’m saying you have to believe in your self, your team, and your ability to BE what you are offering.

So ask yourself now…what do I do that is exceptional, that helps, that serves? Plant your flag and start building there. For me, it’s planting my flag as a writer. In and around everything else I do, I am a writer and I work with words. My clients know this, and it’s my job to teach my prospects that I can put words where they need them.

Where is your flag planted? What do you do? Show us your flag and get some practice saying it out loud!

April Snow…It’s Just Brand Confusion!

This is a guest post by writer, editor and branding consultant Carol Palmatier of Brandeur Marketing.

Today’s weather had me humming “White Christmas” as I jumped into the shower. Sure, if I looked at the calendar and realized it’s APRIL, I might get agitated. Why all the fuss? It’s simply about branding.

April’s brand is one of green grass, flower shoots, budding trees and Easter eggs. Snow flurries and gray skies belong to the winter months, and it jars the senses and causes a disconnect when things are out of order like this. Just like your company, Spring has a brand and we expect it to hold true to form.

What about your customers? Do you ever jar them by stepping outside your brand? Do you disquiet their notions of who you are and what you do? Sometimes this shake up can be a good thing. A brand anomaly can cause people to pay attention where you once flew under the radar. Be careful though, that it’s not simply about shock value.

If you are looking to jolt your prospects a bit, give them some information about you they might not know. Post photos of your African safari, and compare it to hunting for new clients in this wild west economy of late. Just realize that everything you put out becomes part of the overall brand message. Shock and awe can be a good thing, but, just like snow in April, too much can freak us out.

The Brand Identity, what is it really about?

We will be covering personal branding in depth in Organic Marketing ™ on Wednesday, and will be helping you create your own personal brand. I came across this online, and thought it was worth sharing. Let’s explore the question, what is brand identity really about?
Is it about the image that you think you are creating?
Is it about the look and feel of your product?
Where does the experience weigh in?
Is it about what you think, or what they think?
Who are they?
What feeling does your brand create?
What is your energy signature!?

Brands are created by individuals. For that, there is no subsitutue.

Social media helps us create the brand of us.

Where are you in creating your brand identity?

The Brand Gap

View more presentations from coolstuff. (tags: design brand)

More on focusing in on our “PERSONAL BRAND IDENTITY” later. Stay tuned!

InSights Group

We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world!

Tag Archives: brand

Brand New You…Where to Start

April Snow…It’s Just Brand Confusion!

The Brand Identity, what is it really about?