Lesson 25: Great content comes from great ideas
Your website and blog are only as powerful as the stories you tell and the content people can find via your site. Your blogging activity is the single most important thing that you can be doing to develop a strong social media presence.
Do you have a case of writers block, or are you just looking for some new ideas? Here are a few great ideas to use as a starting point.
#1. Show us! Create a post that displays the value that your product or service brings. Conduct a case study, write a success story. There’s an analogy about stopping into the local hardware store to purchase a drill. When you buy the drill you are really looking for the hole that drill can create. Think about the solution that your product or service really offers and sell based on that information, rather than the several different colors it’s available in. Those are just the details.
#2. Conversation Starters: Create a new conversation. Ask questions, find out what your clients would like to know. Sometimes they’ll be intrigued about the process of how you built it, or how it’s done. It might be old hat to you, but they could be very interested. Share!
#3. Read.Write.Record? Are you better on camera than off? Does someone on your team have a knack for writing that you just don’t? Collaborate and play to the team strengths. A variety of content is great, not every blog post needs to be written. (Though if you do use video we highly recommend a transcript along side the video, or at least a keyword rich description.) Play to your talents and produce content that accents these for you and your team.
#4. You are writing for people, not for robots: Gone are the days of trying to list keywords just to get the search engines to see them. You need to create balanced content that does have keywords so people can find you. The keywords need to be arranged in story form so that it’s actually interesting to the reader who visits. Communicate authentically with your voice, and if you feel compelled to get the keywords in there, just plan a lot more posts.
#5. Shop in your archives: Have you produced white papers, reports, news articles, or old blog posts that could be taken out and freshened up? Repurpose some of your content into new stories, updates on things you’ve shared previously, or put it together in an ebook and offer a free download of must have information in exchange for an email address.
Do you have any tips you’d like to share? Please do so below!
If you read this lesson, and you still have writers block, give us a call. Writers are standing by @InSights to help you produce your content. We can help.
Feedback:If you have questions on these videos or any other social media topic email us at email@example.com or you can search for answers on our website, InSights-Group.com or InSightsForDentists.com.