InSights Group

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A basket of blog ideas

This is a guest post by writer and editor Carol Palmatier.

globe and binoculars 150x150 A basket of blog ideas

It’s blogging time, and you are fresh out of ideas. You know you have to write a new post, you have that fresh cup of coffee, and the last thing you feel is creatively juiced. What to do?

Take some inspiration from the world around you, and tie it into your business. For example, this week I blogged about snow in April being merely brand confusion. If you are a chiropractor, you might talk about preventing injuries when cleaning up the yard after a windstorm. Had a fender bender? Great time to talk about your planning for emergencies if you are a financial planner.

The funny thing about everyday life is that we all live in it, every day. Pardon me if if that seems overly obvious. We often struggle to sound “brilliant” or create a brand new idea, when some of the best inspiration is right outside our office door.

The next time you are stuck for a topic, here’s my challenge: look out the window and notice something. Anything. Think how it relates to your business or professional life, and write about that. Sure, it might not win the Pulitzer…but it very well may resonate with your audience, and that’s what blogging is all about.

Ready? Go!

Ideas to improve response rate and sharing of your blog content

Content – Content – Content

  1. Make sure that you use short headlines that will influence someone to click because they have to get the rest of the story.
  2. The first sentence of your post is also critical. It’s what people will see when automation happens to the various social media sites.
  3. Tell a story in your post with relevant keywords.
  4. People like quick bullet pointed lists, it makes the content easier to skim.
  5. Be positive and inspiring. That gets huge response and share rates.
  6. If you have a new post, share with the words: “new post” or “this just in” to let people know that it’s not something they’ve seen before.
  7. Share at the times of day when your audience is likely to see your content. Early morning, evenings and weekends.
  8. Share appropriate content at appropriate times. Business news early in the business day, inspiration and entertainment evenings and weekends.
  9. Inspire, inform, educate and repeat.
  10. If you want comments on your post, ask for them. If you don’t ask we don’t answer.

What do you think?