InSights Group

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Tag Archives: influence

Impressions of Online Peer Influence

Ever thought about measuring effectiveness of your social media marketing budget? How do consumers get influenced online and by whom? Here is a quick summary of random facts.

•Online Influence can be measured from two sources: people posting within social networks and influence posts created by blog posts, blog comments, discussion forum posts, ratings, and reviews.
•Views are called impressions.
•People’s influence on each other rivals that of online advertising.
•According to Nielsen Online, during 12 months ending Sept 30, 2009, impressions of social networks and posts, together, represented about 1/4 of impressions resulted from advertising.
•This trend may increase as more people join our online communities, start blogging, rate products and write reviews
•Peer impressions are more credible than advertising, since they come from friends or people we trust.
•A minority of people generate majority of online influence posts and impressions (approx. 14% generate 80% of influence posts and 6% generate 80% of online impressions).
•If you want to build a word-of-mouth strategy, you should first understand who the mass influencers are in your specific market.
•Word-of-mouth marketing budget should reflect the amount of influence posts and online views mass influencers are able to generate.

We all make impressions on each other… But how many impressions, and who is responsible for their majority? Here is a link with some numbers. Is social media marketing worth your budget? Read and decide for yourself.

http://adage.com/digitalnext/post.php?article_id=143372

Guest Blog by Galina http://remotebusinesshelp.com

How are you measuring your social media footprint?

Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my! Confused by all the different ways to measure success on social media?

There is more to social media and measuring a response rate, so we’re bringing in Sarah Worsham to do a special three hour workshop that will teach you all the basics you need to measure your social media success! Only $30 on Tuesday, October 27th from 7pm-10pm.

If you’re using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they’re helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.

Learn the metrics associated with each social media and ways to connect actions on a social network to impact on your business.

We’ll start with the basics: what metrics are used on each social media, what they mean, and move on to more advanced topics, such as what to do to tie what you do on a social network to your business goals.

Click HERE to Reserve your seat, advance reservations preferred.