Who We Are: InSights Group
Social Media Managers
Organic Marketing Strategists
Coaching & Consulting
Self Paced Social Media Coaching with the InSights Group
Have you been struggling to wrap your head around social media? Do you see other people building a business on Facebook and wonder how they do it? Have you tried to learn social media by studying, reading and trial and error?
The good news is, it doesn’t have to be hard, overwhelming or time consuming! Our winning self study training and coaching program for social media is designed for busy people who need to learn it, do it, and see real results. The businesses and individuals we have enrolled are absolutely raving about it.
“
After spending hundreds of hours and countless thousands of dollars over three decades of dentistry trying to ethically market my practice, the “experts” with their marketing “formulas” were both unsuccessful and artificial.
Allan and Sandi offer a logical, yet revolutionary approach for promoting your
practice with integrity and unique personalization. Their concepts give you the
opportunity to present your authentic personality and services to a virtually limitless
audience, giving those in your community a true opportunity to beat a path to
your door.”
What makes this approach different?
We’ve broken down social media training into weekly email lessons that include:
The weekly lessons are a combination of audio, video and written information, with tutorial-style examples. The action items are designed to get you working in social media quickly, and the accountability items give you that extra push so many busy people need to keep going. Direct feedback and personal coaching from your social coach helps you tie it all together and build a greater understanding of how social marketing drives today’s business engine.
Take a peek at one of our lessons, to get a better idea of what you’ll get:
Week 1: Social Media Getting Started
At InSights Group, we use social media all day every day. We understand it’s a bit overwhelming at times for people who have full time day jobs — or full time businesses — to figure out how to maximize time and results. This system helps to simplify the process, and get your social media efforts focused.
It’s a great place to start building a foundation for the rest of your marketing efforts, and we’d love to get you started right away!
Meet one of our successful program graduates, Betsy Rackliffe
I use social media. I use Facebook and Twitter to market my company and to keep at time-of-mind-awareness. I use it to build my confidence and InSights program was the first thing I did, even with in the first week, when I opened my company. Sandi and Al are my business coaches; and the InSights community is my cheerleader. I have gone from a shy, self-sabotaging, want-to-be designer to the confident smiling eclectic designer. My name is becoming known in the area and my calendar is full. I am creating retail spaces, home offices, staging homes and warming up homes every day.
I have created a website based around a blog that showcases my interior design work, my design ideas, and other professionals I recommend for your home. Having the site has changed how I think about my projects. I think of them as ways to promote my business; “How can I use this project to showcase what I do?”
How much time is involved?
Expect to spend about an hour a week on the lesson and the action items – this is focused time actually engaging in social media, vs. trying to find out what you need to know. Learn it, then take immediate action. We’ve made it simple.
Start right now building a foundation for the rest of your marketing efforts. As a successful business owner or entrepreneur, you deserve the personal attention and expert training advice that will move your marketing efforts forward. Get individualized, expert coaching that helps you achieve your goals whether they are new client acquisition, an increase in bottom line revenue, or recognition in your local community.
Weekly Self Study Coaching Lessons {SM 100}
The self study online coaching program includes a weekly introduction to a new concept, online tutorials to demonstrate the concept, an action item or two to complete, and email follow up for your questions. You also have ongoing online access to a resource room full of on demand training information.
Here’s what we ask from you…
This is the important part. Online coaching is a two-way street. Just as we provide the training plan, we expect you to provide the feedback that will allow us to help you best. Throughout the program, we expect (and rely upon) consistent feedback.
Let us know the results of each training session, action items that you have completed, and questions you may have. This allows us to make any necessary adjustments to the trainings we provide, based on what you need. Each client we work with is unique; you’ll tackle each of the stages of social media at your own pace. Our program is continuously modified based on your feedback and with the results of each training, so it is your responsibility to keep us updated on how the training is going.
Unlike other coaching programs, we don’t limit the number of phone calls or e-mails from our clients. We wholeheartedly welcome and encourage your feedback as often as necessary, especially in the early part of the training schedule. Ask all your questions. Let us know how things are going – both for you and your team. We rely on your feedback to keep your program on the fast track to success.
Payment Options
Your coaching program may be purchased via credit card through PayPal (below), Monthly Coaching Agreement, or via phone consultation to 810-623-5839.
Subscribe today.
With our weekly self study online coaching program, you receive an email once a week with an introduction to a new concept, online tutorial that can come in written, audio, video or recorded lesson format, an action item or two for your to complete, and email follow up for your questions. You also have ongoing online access to a resource room full of on demand training information – and many other bonus recordings, trainings and CD’s are a part of the program. There are 52 lessons set up for your first year – stay on the program as long as you’d like. The content will continue to grow and change as social media does, so you’ll always have the best advantage!
the creative art of solution finding. Otherwise known as problem solving.
a small business support community. We specialize in helping people market themselves in effective ways using social media and Organic Marketing (TM) strategies. We are housed in an amazing business hub and coworking facility, located in Brighton, MI. We are able to bring programs and new approaches to business through a community of positive and amazing individuals. Our members are working together to create new ideas, encourage, uplift, and inspire one another. Together we are creating business growth and prosperity opportunities.

Thank you all who showed up today for the super secret meeting! I hope it was a value to you because it was a blast for us. Just to learn what we learned about you made it the coolest ever!
Now on to marbles…
They are each unique. They each possess all possibility. Each one holds within itself the entire universe, your universe. That marble represents you, your business, your relationships, your entire being. It represents how all of the world works together. If a marble was a person then a bowl full would be a tribe! A very colorful tribe! If a marble represents your business than a bowl of them represents a community (tribe). What happens when you throw a group of businesses together? You get an Insights Group!!
Thanks again to Seth Godin for sharing his methods and beliefs!! Thank You Sandy for believing enough in me to chase this dream, and finally thanks to the marble makers for sharing their vision!

Thank you all who showed up today for the super secret meeting! I hope it was a value to you because it was a blast for us. Just to learn what we learned about you made it the coolest ever!
Now on to marbles…
They are each unique. They each possess all possibility. Each one holds within itself the entire universe, your universe. That marble represents you, your business, your relationships, your entire being. It represents how all of the world works together. If a marble was a person then a bowl full would be a tribe! A very colorful tribe! If a marble represents your business than a bowl of them represents a community (tribe). What happens when you throw a group of businesses together? You get an Insights Group!!
Thanks again to Seth Godin for sharing his methods and beliefs!! Thank You Sandy for believing enough in me to chase this dream, and finally thanks to the marble makers for sharing their vision!
Sandy just posted a blog in which she is questioning what material is appropriate to discuss. What do blog followers want to read? What is relevance? The reality is that all things are relevant to someone. Just because the reader may not find value in the topic at that moment , it doesn’t mean that it is less relevant.I guess what I’d like to know is what specific topics would you like us to cover? How can our blog add value to your business bottom line? We have some amazing forums of people at the Insights Group and can harness the knowledge and experience of many people. Let us go to work for you!
Oh, just about everything. Think about it. The culture that a company maintains is just as important as everything else that they do. What is the culture of the company you work for, whether it’s a large company, or just yourself. Is the focus fun and personal growth, or is it bottom lines and profits? Here’s a cool glimpse of corporate culture
What is your culture? Are you living up to your potential? What changes could you or should you make in your life to create a culture that sings to you? Or, are you already living it?
If you are familiar with the InSights Group, how would you describe our culture? I’ll start with Free Hugs.

I have been blogging a bit about InSights through blogger and have a few posts up. We are transitioning our website main page to the blog format, and this is my first opportunity to post in the new blog. Talk about pressure! What do I say? What should I write? I’ve been busy this morning looking on the internet for what to write about. As the blog starts growing and I have days and days of posts, the pressure won’t feel so much like I have to be interesting and impactful with every post.
I’ve been working with local small business owners to set up their blogs, with awesome results. Many of the blogs being set up are interesting, relevant, and on target. I enjoy reading the posts, especially some health related information in Kathy’s Blog. So now, the teacher becomes the student, as I work on what to include in this blog. Interesting? Funny? Recap of the days events? Helpful and useful tips and tricks? Ideas and Opinions? Watch for all this and more (I hope) as you follow the InSights Group’s blog.
Thanks for taking a peek!