InSights Group

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LinkedIn Hits 100 Million Users

LinkedIn Hits 100 Million: This Week In Social Media

LinkedIn Hits 100 Million UsersWe’ve been talking about LinkedIn from an entrepreneurial perspective for quite some time now. We’ve also done several workshops for job seekers. Here’s another reminder from the recruitment side. Make sure that your profile lists every relevant job in your past history, including all pertinent key words. Recruiters are trying to match highly qualified individuals with the perfect jobs…and I’ve recently learned even more how they scan a resume BOTTOM UP in a lot of cases. If a job has a specific criteria for a certain education level, make sure that is clearly identified. Next, they want to see your job history advancing. New positions with higher titles. Good placements also often come about when someone has had a variety of positions throughout the last 10-15 years. If you’ve held the same job for 30 years and try to look for something new, employers may think you are “stuck in a rut”.

If you are in transition or seeking new employment, InSights offers a social media review package and professional resume editing to help you put your best foot forward. Call or email for details.

 

What’s the better choice of social media sites to spend my time on?

Whats the better choice of social media sites to spend my time on?It depends on where your customers are. Each social media platform has it’s strongest attributes, and it attracts people who enjoy the interface. If you are dealing with B2B contacts, Facebook, LinkedIn and Twitter are great. They will each let you interface with your customer as well.

If you start your social media strategy on a blog platform, (we recommend wordpress), you can hit publish and automate your posts to all of your social media sites. You can choose to spend time interacting on the ones you like, and still have your message in front of the people who like each of the sites.

You can also find out some information about the demographics of each of the sites. What is the age of the average user? Using the Facebook ads system you can find how how many men vs women are within a radius of a zipcode and craft messages specifically to those users. It would make sense to create a strategy, considering who your target customer is, and who the bridges to those customers will be. That can help you determine what sites may need some more of your attention.

Who is your customer, and what is your favorite site to interact with them?

Using LinkedIn as a business building strategy?

In our LinkedIn training session on Friday we covered many different ways that businesses can use LinkedIn to further their goals and relationships with people to make powerful connections. By networking online with people, LinkedIn allows us to connect with so many people around the globe, that we should be able to find a connection to just about anyone, in any industry that we are looking for. A local business person I know looks for strategic connections on LinkedIn and sets five new (local) introduction appointments a week through the system. It’s not about setting an appointment to make a sale, but it is about setting an appointment to get to know someone new. By finding more out about each other, we are able to help everyone reach their dreams and goals.

Here’s a short video about LinkedIn:

I’d love to hear some of your linked in strategies, success stories and more. What have you found to be the best part of using the service? What are some creative ways that we can further connections with each other via LinkedIn?