Release: Organic Marketing and Social Media for Business Webinar

Join us for a review of our Intro to Organic Marketing and Social Media for Business WEBINAR that was recorded live on March 2, 2011.

Description:

Organic Marketing: Creative approaches to making new connections.

With a quick spin around the tic-tac-toe board, you’ll learn how to create strategies for both on- and off-line success. You will learn how to create purposeful relationships that interact in dynamic ways to get you the results you are seeking, as well as how to use tactics and strategies to create and monitor winning campaigns.

Social Media Strategy During the presentation Sandi and Allan will also discuss how to maximize your exposure and add to your bottom line.

If you are interested in a free website evaluation, or a confidential discussion of your marketing goals, please email or call to set an appointment: info@insights-group.com or 810-623-5839

Organic Marketing Explained Webinar by the InSights Group

View more presentations from Sandi Maki.

Free Organic Marketing Webinar this Wednesday, March 2nd at 1pm EST

FREE Intro to Organic Marketing and Social Media for Business WEBINAR

Organic Marketing

Creative approaches to making new connections.

Sandi Maki and Allan Curtis of the InSights Group developed an at a glance way of managing your marketing efforts. They will be sharing with us ways to market your businesses “organically” to help us reach the highest potential! With a quick spin around the tic-tac-toe board, you’ll learn how to create strategies for both on- and off-line success.

You will learn how to create purposeful relationships that interact in dynamic ways to get you the results you are seeking, as well as how to use tactics and strategies to create and monitor winning campaigns.

Social Media Strategy

During the presentation Sandi and Allan will also discuss which sites you should be on for your social media marketing, what to say, and even the times of day to say it.

Learn how to maximize your exposure and add to your bottom line.

Join us for a free intro and learn how and why these social media sites should be an important part of your marketing mix.

If you are interested in a free website evaluation, or a confidential discussion of your marketing goals, please email or call to set an appointment: info@insights-group.com or 810-623-5839

Title: FREE Intro to Organic Marketing and Social Media for Business WEBINAR

Date:Wednesday, March 2nd

Time:1:00 PM – 2:00 PM EDT

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/587498942

Free Intro to Organic Marketing Workshop offered at InSights

Organic Marketing: Creative approaches to making new connections.

Social Media Strategy

During the presentation Sandi and Allan will also discuss which sites you should be on for your social media marketing, what to say, and even the times of day to say it.

Learn how to maximize your exposure and add to your bottom line.

Join us for a free intro and learn how and why these social media sites should be an important part of your marketing mix.

If you are interested in a free website evaluation, or a confidential discussion of your marketing goals, please email or call to set an appointment: info@insights-group.com or 810-623-5839.

Event registration for FREE Intro to Organic Marketing and Social Media for Business powered by Eventbrite

How to get them to listen

All effective marketing pieces need to follow a common formula, whether the piece is an email, postcard, web page, coupon, radio or TV ad, brochure, flyer, verbal presentation or anything else that is used to promote your business and gain customers.

There a four functions to a marketing piece: Grab, Engage, Inform and Offer (GEIO)

These functions are performed by the four parts of a marketing piece: Headline, Subheadline, Body, and Call to Action.

GRAB – this is what a Headline does, and you’ve got microseconds to accomplish this. Headlines are critical because if you don’t grab them, then the rest of your marketing piece might as well never have been created. And once you’ve grabbed someone’s attention, you’ve got a few more microseconds to get them to the next step, which is:

ENGAGE – this is the function of the Subheadline, to move the prospect on a bit further, to pique their curiosity a bit more, and to tell them that you’re about to give them some valuable information that they’ll be vitally interested in.

INFORM – this is the message itself, the Body of the marketing piece. It must be concise, interesting and contain useful information that will prepare the prospect for the:

OFFER – this function is performed by the Call to Action, where you’re asking the prospect to actually DO something – download a free report, email you, call you, visit your website, make a purchase, etc. A marketing piece that is just informative and doesn’t ask for an action at the end is a wasted effort.

So here’s the formula again:
Grab = Headline
Engage = Subheadline
Inform = Body
Offer = Call to Action

It’s a simple formula, and you can easily apply it to any new marketing efforts you undertake, or use it to evaluate your current efforts.

View article…

There’s one place to get the truth

Thinking about trying a new marketing tactic? Go ahead, try it.The marketplace will tell you whether it’s good or not.

Don’t think it to death before you try it. Just do it.

The marketplace will tell you if it’s a good idea.

Just like your best friend is the only person who’ll tell you that you have bad breath, the marketplace will always tell you the truth. In fact, the marketplace is the only place you can get the truth. It will never lie to you. It’s your best friend and wisest adviser.

View article…

Fire up your creativity!

Here’s a great post by Theresa over at TMDzyne, another great InSights Enthusiast!

Change Your Environment

Decorate a wall with old or new designs ripped out from magazines, put up king size posters of your favorite designers or artist, find music that inspires you. Decorate your work environment with flowers.

Other Creative Methods

Have you ever tried practicing any of the methods below? Give it a try, you’ll be surprised.

Get Relaxed – Take a moment to do something that makes you happy; that brings you joy; that you love; that centers you. Meditate, take a walk, go for a swim, read something that puts you in a good mood, write a diary – writing down your thoughts.
Give Gratitude - Thinking about all things you are grateful for produces a positive energy flow and vibration. As you feel the love in your heart for all the wonderful blessings and gifts in your life, you will instantly relax and feel all warm-and-fuzzy inside. In that moment of warmth and love, you are open to creative energy.
Tickle Your Imagination – Imagination is highly visual. Try closing your eyes, and imagine that you are in a scene, any scene. Okay – pick your ideal scene, practice seeing the details of your environment in this scene. See the colours, the textures, touch something. What does it feel like? What do you hear? What do you smell? What is the temperature like? Etc. This makes you more relaxed and gives you gratitude also.
Be In the Moment - Every outstanding musician or artist will tell you that when they are creating great music or art, there are no thoughts, they are completely in the moment, and experiencing flow. Athletes call this ‘being in the zone‘. You can practice present moment awareness by giving full attention to whatever you are doing: eating, washing dishes, making your bed, etc. Meditation helps tremendously.
Be Inspired - Practice seeing beautiful things that moves you emotionally. Flip through a book containing thought provoking images, go to an art gallery, read something inspirational, talk to someone who calms you.
Draw - This may sounds funny, but one of the effective ways to practice getting in touch with your creative side is to start drawing. Drawing forces you to see things differently.
Be Open - Never shut down any idea that comes your way, do not make judgments about it. Appreciate any idea that comes to you, even ones that seem “stupid” or “obvious”. This way, you encourage more creative ideas to surface from your being.
Think on Paper - With a bunch of loose paper, start jotting ideas down. Write everything down that comes to your head: random words, phrases, ideas, thoughts: sometimes you might want to circle things and draw lines to connect ideas. When an inspiration hits, follow it. If you suddenly have a different idea, jot it down somewhere on the page or in a new page.

What other methods do you use to get ideas fast?

Hugs to all, T

Here’s the best part of our NYC trip…

So here is the rest with our undercover video footage from NYC. We recently travelled there to meet with Gary Vaynerchuk and Seth Godin. As we were ready to leave town, we figured a final stop at the Empire State Building was in order, so we go the car out of the parking garage and tried to venture downtown and find parking…well, here’s what happened:

Laughing so hard that I had tears rolling down my cheeks, Al and I decided that this was by far the best experience of the trip. It was a blissful moment for me in the letting go of all emotion to the event and having as much fun with it as we could! Our conversation driving back revolved around our fantastic marketing idea. By the time we got the car back, anything was possible, and we think the impound center should try this marketing idea:
Get your car out of NYPD impound, $185, with souvenier T-Shirt, $195. We totally would have bought a dozen.

We have so many life experiences that can be just “normal.” But, why, let’s kick it up a notch and have some FUN!!

InSights Group

We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world!

Tag Archives: marketing