Join us for a review of our Intro to Organic Marketing and Social Media for Business WEBINAR  that was recorded live on March 2, 2011.

Description:

Organic Marketing: Creative approaches to making new connections.

Sandi Maki and Allan Curtis of the InSights Group developed an at a glance way of managing your marketing efforts. They will be sharing with us ways to market your businesses “organically” to help us reach the highest potential!

With a quick spin around the tic-tac-toe board, you’ll learn how to create strategies for both on- and off-line success. You will learn how to create purposeful relationships that interact in dynamic ways to get you the results you are seeking, as well as how to use tactics and strategies to create and monitor winning campaigns.

Social Media Strategy During the presentation Sandi and Allan will also discuss how to maximize your exposure and add to your bottom line.

If you are interested in a free website evaluation, or a confidential discussion of your marketing goals, please email or call to set an appointment: info@insights-group.com or 810-623-5839

FREE Intro to Organic Marketing and Social Media for Business WEBINAR

REGISTER HERE

Organic Marketing

Creative approaches to making new connections.

Sandi Maki and Allan Curtis of the InSights Group developed an at a glance way of managing your marketing efforts. They will be sharing with us ways to market your businesses “organically” to help us reach the highest potential! With a quick spin around the tic-tac-toe board, you’ll learn how to create strategies for both on- and off-line success.

You will learn how to create purposeful relationships that interact in dynamic ways to get you the results you are seeking, as well as how to use tactics and strategies to create and monitor winning campaigns.

Social Media Strategy

During the presentation Sandi and Allan will also discuss which sites you should be on for your social media marketing, what to say, and even the times of day to say it.

Learn how to maximize your exposure and add to your bottom line.

Join us for a free intro and learn how and why these social media sites should be an important part of your marketing mix.

If you are interested in a free website evaluation, or a confidential discussion of your marketing goals, please email or call to set an appointment: info@insights-group.com or 810-623-5839

Title: FREE Intro to Organic Marketing and Social Media for Business WEBINAR

Date:Wednesday, March 2nd

Time:1:00 PM – 2:00 PM EDT

REGISTER HERE
After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/587498942

Organic Marketing: Creative approaches to making new connections.

Sandi Maki and Allan Curtis of the InSights Group developed an at a glance way of managing your marketing efforts. They will be sharing with us ways to market your businesses “organically” to help us reach the highest potential!  With a quick spin around the tic-tac-toe board, you’ll learn how to create strategies for both on- and off-line success.

You will learn how to create purposeful relationships that interact in dynamic ways to get you the results you are seeking, as well as how to use tactics and strategies to create and monitor winning campaigns.

Social Media Strategy

During the presentation Sandi and Allan will also discuss which sites you should be on for your social media marketing, what to say, and even the times of day to say it.

Learn how to maximize your exposure and add to your bottom line.

Join us for a free intro and learn how and why these social media sites should be an important part of your marketing mix.

If you are interested in a free website evaluation, or a confidential discussion of your marketing goals, please email or call to set an appointment: info@insights-group.com or 810-623-5839.

How has business been lately? Everyone is talking about the current state of economy, the tough times; then scratching their heads wondering how to give their business a jump-start. Well… one of the best jumper cables at the moment is a well thought out Social Media Strategy.

Social Media has become a recent buzz term in the world of marketing. It is the process of letting people know about you and your business via different social sites by communicating with people, instead of talking at them. It is a powerful way of creating relationships. When used correctly, it is a valuable online relationship marketing tool that can get you substantial online traffic and attention.

What is your social media plan?

Find out how dental practices are successfully using social media for marketing to dental clients.

All effective marketing pieces need to follow a common formula, whether the piece is an email, postcard, web page, coupon, radio or TV ad, brochure, flyer, verbal presentation or anything else that is used to promote your business and gain customers. There a four functions to a marketing piece: Grab, Engage, Inform and Offer (GEIO) These functions are performed by the four parts of a marketing piece: Headline, Subheadline, Body, and Call to Action. GRAB – this is what a Headline does, and you’ve got microseconds to accomplish this. Headlines are critical because if you don’t grab them, then the rest of your marketing piece might as well never have been created. And once you’ve grabbed someone’s attention, you’ve got a few more microseconds to get them to the next step, which is: ENGAGE – this is the function of the Subheadline, to move the prospect on a bit further, to pique their curiosity a bit more, and to tell them that you’re about to give them some valuable information that they’ll be vitally interested in. INFORM – this is the message itself, the Body of the marketing piece. It must be concise, interesting and contain useful information that will prepare the prospect for the: OFFER – this function is performed by the Call to Action, where you’re asking the prospect to actually DO something – download a free report, email you, call you, visit your website, make a purchase, etc. A marketing piece that is just informative and doesn’t ask for an action at the end is a wasted effort. So here’s the formula again: Grab = Headline Engage = Subheadline Inform = Body Offer = Call to Action It’s a simple formula, and you can easily apply it to any new marketing efforts you undertake, or use it to evaluate your current efforts.

View article…

View article…

Here’s a great post by Theresa over at TMDzyne, another great InSights Enthusiast!

Change Your Environment

• Decorate a wall with old or new designs ripped out from magazines, put up king size posters of your favorite designers or artist, find music that inspires you. Decorate your work environment with flowers.

Other Creative Methods

Have you ever tried practicing any of the methods below? Give it a try, you’ll be surprised.

• Get Relaxed – Take a moment to do something that makes you happy; that brings you joy; that you love; that centers you. Meditate, take a walk, go for a swim, read something that puts you in a good mood, write a diary – writing down your thoughts.
• Give Gratitude - Thinking about all things you are grateful for produces a positive energy flow and vibration. As you feel the love in your heart for all the wonderful blessings and gifts in your life, you will instantly relax and feel all warm-and-fuzzy inside. In that moment of warmth and love, you are open to creative energy.
• Tickle Your Imagination – Imagination is highly visual. Try closing your eyes, and imagine that you are in a scene, any scene. Okay – pick your ideal scene, practice seeing the details of your environment in this scene. See the colours, the textures, touch something. What does it feel like? What do you hear? What do you smell? What is the temperature like? Etc. This makes you more relaxed and gives you gratitude also.
• Be In the Moment - Every outstanding musician or artist will tell you that when they are creating great music or art, there are no thoughts, they are completely in the moment, and experiencing flow. Athletes call this ‘being in the zone‘. You can practice present moment awareness by giving full attention to whatever you are doing: eating, washing dishes, making your bed, etc. Meditation helps tremendously.
• Be Inspired - Practice seeing beautiful things that moves you emotionally. Flip through a book containing thought provoking images, go to an art gallery, read something inspirational, talk to someone who calms you.
• Draw - This may sounds funny, but one of the effective ways to practice getting in touch with your creative side is to start drawing. Drawing forces you to see things differently.
• Be Open - Never shut down any idea that comes your way, do not make judgments about it. Appreciate any idea that comes to you, even ones that seem “stupid” or “obvious”. This way, you encourage more creative ideas to surface from your being.
• Think on Paper - With a bunch of loose paper, start jotting ideas down. Write everything down that comes to your head: random words, phrases, ideas, thoughts: sometimes you might want to circle things and draw lines to connect ideas. When an inspiration hits, follow it. If you suddenly have a different idea, jot it down somewhere on the page or in a new page.

What other methods do you use to get ideas fast?

Hugs to all, T

So here is the rest with our undercover video footage from NYC. We recently travelled there to meet with Gary Vaynerchuk and Seth Godin. As we were ready to leave town, we figured a final stop at the Empire State Building was in order, so we go the car out of the parking garage and tried to venture downtown and find parking…well, here’s what happened:

Laughing so hard that I had tears rolling down my cheeks, Al and I decided that this was by far the best experience of the trip. It was a blissful moment for me in the letting go of all emotion to the event and having as much fun with it as we could!  Our conversation driving back revolved around our fantastic marketing idea. By the time we got the car back, anything was possible, and we think the impound center should try this marketing idea:
Get your car out of NYPD impound, $185, with souvenier T-Shirt, $195. We totally would have bought a dozen.

We have so many life experiences that can be just “normal.” But, why, let’s kick it up a notch and have some FUN!!

Most marketing textbooks are referred to at InSights as historical reference novels, even those written in 2008. Don’t take our word for it, see what Seth Godin has to say about it as well…Textbook Rant.

We’ve shared with people who have been to any of our talks on marketing and methods that information changes, daily. It seems like there is so much to keep up with, where does someone need to start to be able to take it all in?

 Depending on your company, and you industry, you should look, listen, and read, daily. Subscribe to blogs on your product, service or subject. Check in to see what the buzz is about. Pay attention to emerging trends. Things change so quickly, anyone who professes to be an “expert” on marketing or social media probably isn’t. What we have and need are people who pay attention and are continually looking for new information.

Our programs all center around the concept of Organic Marketing (TM). Can you make the connection between the name and the trends?

What are your favorite ways to stay in the game, short of studying textbooks?

Most marketing textbooks are referred to at InSights as historical reference novels, even those written in 2008. Don’t take our word for it, see what Seth Godin has to say about it as well…Textbook Rant.

We’ve shared with people who have been to any of our talks on marketing and methods that information changes, daily. It seems like there is so much to keep up with, where does someone need to start to be able to take it all in?

 Depending on your company, and you industry, you should look, listen, and read, daily. Subscribe to blogs on your product, service or subject. Check in to see what the buzz is about. Pay attention to emerging trends. Things change so quickly, anyone who professes to be an “expert” on marketing or social media probably isn’t. What we have and need are people who pay attention and are continually looking for new information.

Our programs all center around the concept of Organic Marketing (TM). Can you make the connection between the name and the trends?

What are your favorite ways to stay in the game, short of studying textbooks?