So it’s been a year since we launched the Organic Marketing Tic Tac Toe Game. You can now find the concept on webinars, cds, and lectures with the InSights Group. Let’s take a peek at an original post about the new idea:

Today was another amazing example of how Insights continues to blow my mind. I am sitting here at 10:15 pm still pondering what happened today. There is nothing but possibility in this incredible world I find myself living in!!!
For starters, the day began with our 7am meeting which lead into a few private meetings that focused our energies toward something much larger than we are. At 1pm we started to lay out the marketing program that will revolutionize how things get done. Those of you that choose to be involved will not be disappointed. The first lady is definitely on fire. She has a brilliant mind so get ready! Stay tuned as this concept starts unrolling itself.

If you have stayed tuned you will know that our CD series now includes two Organic Marketing Programs, and the Tic Tac Toe concept is being used for new product and business launches around the country.  Our two day setting your Media Strategy Boot Camp also follows the program.

How exciting!!

(photo by ocean.flynn @ Flickr CC)

So many media choices, how do you navigate it all and incorporate social media? This CD explains Organic Marketing and the Marketing Tic-Tac-Toe (TM) Board, for you to follow along and create your own unique strategy.

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• What is Organic Marketing? (insights-group.com)

We will be covering personal branding in depth in Organic Marketing ™ on Wednesday, and will be helping you create your own personal brand. I came across this online, and thought it was worth sharing. Let’s explore the question, what is brand identity really about?
Is it about the image that you think you are creating?
Is it about the look and feel of your product?
Where does the experience weigh in?
Is it about what you think, or what they think?
Who are they?
What feeling does your brand create?
What is your energy signature!?

Brands are created by individuals. For that, there is no subsitutue.

Social media helps us create the brand of us.

Where are you in creating your brand identity?

More on focusing in on our “PERSONAL BRAND IDENTITY” later. Stay tuned!

An advertising campaign is often a single part of a larger marketing strategy. When we talk about advertising in organic marketing, the actual advertisement may be a piece of paper, a page on a website, a postcard, or even a business card that is used to encourge someone to do something. The action that will be taken is the key.

A good advertising strategy will need to create awareness within people about a product or service, influence a desire, and result in an action, such as requesting more information, brining in a coupon, visiting a store’s location, or to make a purchase of a product.

For an advertising campaign or an advertisement to be successful, it needs to make sense to the audience. The better the creativity used, the more options there are to attract and influence the audience. Benefits of using the product or service should be used, the message needs to be in harmony with the brand personality, and any special company culture should be shown through the ad.

(photo by _emtaddbel @flickr cc)