What’s a persona?
In marketing, it’s a description of the characteristics of a person who fits an idealized profile. It’s your ideal customer or client. It’s a description of the type of person you’d most like to be able to talk to, and to influence. In blogging, it’s the type of person you’d most like to have as a loyal reader of your blog.
Who is that person? Are they young, old, male, female? Do they have a certain income level? Certain interests? Certain hobbies? Do they work in a particular industry?
Going through the process of describing this “dream person” will enable you to write more effective blog posts. Identifying the persona of your ideal customer allows you to talk to that person. Doing that is much more effective than trying to talk to the world in general.
Describe your ideal customer (your dream person) as best you can. Then just write to that persona, and that persona only. Never mind everybody else; they’re not nearly as important. Write about the things that would interest that person(a), that would touch their emotions, that would be interesting and useful to them.
You may end up with several distinct personas that you want to write to; that’s OK. You might want to give them first names, and write to Bob on Mondays, and Fred on Tuesdays, and Susie on Wednesdays.
If you do this, you’ll find it much easier to come up with ideas for blog posts, and it will be much easier to craft an effective message.
This is a guest post by Tom Harris. Visit his awesome and amazing website here.