Remove SELLING from your vocabulary. 

But keep SALES. 

You don’t need to convince, persuade, manipulate or arm-twist anyone to buy your stuff – you just need to FIND the people who are already willing and able to buy.  And there are more of them than you can possibly handle!  Find them, and SALES will happen.

Marketing is the process of making SELLING unnecessary.

This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness.