InSights Group

We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world!

Blogging for SEO or Money?

There are two reasons to blog for business promotion. Which reason do you blog?

1) To build SEO (search engine optimization) ranking. Key word rich wording.

2) Telling a great story so that readers will share your message. These are fun, interesting stories told in such a way that people become interested in you and not just your product or service

Unfortunately, most social media people are teaching businesses to blog with key words in mind and not really good , fun content that is easily shared. They focus to much on old school SEO web stuff and not enough on cutting edge social media strategies. When working with your strategist, Be sure to ask the right questions.

What can I do to be found on the search engines?

There are several ways to increase your ability to be found with the major search engines.

You want to have a website that explains who you are and what you do.

Use a blog to increase the number of keywords that are updated on your site every day.

List your site in all of your social media profiles, the more places you link your name, what you do, and your website, the better.

You can pay for some options such as SEO (Search Engine Optimization) or SEM (Search Engine Marketing), which can be done in addition to a social media strategy if that makes sense for you.

Check that the site you are using is google or search engine friendly. Flash doesn’t show up well in searches, nor will the content in videos. Make sure you are using tags, key words, and relevant phrases to increase the relevancy of your site, both to your readers, and to the search engines and web crawlers.